“Revolution!” So blazed the headlines in Finland following the 2011 general election. “This is a big, big bang in Finnish politics,” said Jan Sundberg, a political science professor from Helsinki University. The BBC’s Europe editor Gavin Hewitt claimed “a tremor hit the EU”.
When the eurosceptic, nationalistic right-wing party True Finns emerged from near-obscurity to become the third-largest party in Finland in 2011, it seemed that the country had been radically altered. Founded in the mid-Nineties, and competing with parties well-established in Finland for over a hundred years, True Finns shattered expectations when they won 39 of the Finnish Parliament’s 200 seats, compared to just five in 2007. Though they had no majority to speak of, Helsingen Sanomat, the largest newspaper in Finland, described the party’s leader and founder, Timo Soini, as “one historic victor above all others”.
Timo Soini was certainly unlike anything previously seen in Finnish politics. If the True Finns can be described as Finland’s Ukip, Soini could certainly give Farage a run for his money. At 6’2” and 18 stone, Soini is a bear-like man often photographed with a pint in hand and a Millwall FC scarf draped around his neck: he saw them play aged 14, and insists he was drawn to their blue and white strip matching the Finnish flag, not their colourful reputation. The only institution he reveres more devoutly than his football team is the Catholic Church, a further anomaly in a primarily Lutheran country. His appeals to working people (the party name True Finns, Perussuomalaiset, translates more accurately as “ordinary” or “regular” Finns) and rogueish charisma ensured that, in a crowd of bland, traditional politicians, Soini stood out.
But four years distance makes his party’s win seem significantly less triumphant. A month after the election, the True Finns announced they would not be entering a coalition with the other two biggest parties, the National Coalition, the Social Democratic Party, due to irreconcilable differences over EU policies: the NCP had been a strong advocate of financially supporting Portugal, Greece and other indebted European countries, while the Finns consistently campaigned on their refusal to “throw away” Finnish taxpayers’ money to the EU.
In opposition, and rebranded as simply “the Finns”, the far-right revolution began to fade. The Finns soon found they outside of a coaliton, they were powerless. Meanwhile, they suffered a long string of very public controversies. In 2013, their MP James Hirvisaari was expelled for photographing of a friend posing in a Nazi salute outside Parliament, having previously been reprimanded for a series of Islamophobic and rascist comments. Another high-ranking Finns Party MP, Jussi Halla-aho, has been investigated several times for inciting racial hatred.
Timo Soini’s blokeish charm has been unable to withstand the weight of these embarrassments. As the leader of an ineffectual and out-of-touch party, he looks increasingly like a bad joke. Briefly this month, the second most popular free app in Finland was Happy Flappy Soini. The game’s opening screen sees a red-faced, grinning Soini give you a cheery double-thumbs-up (a visual reminder of the images plastered over the newspapers after the 2011 “victory”), before he quite literally loses his head as it zooms from his shoulders into the sky – as in Flappy Bird, the player frantically taps to keep it in the air.
His appeal to the Finnish working class has been used to explain his earlier surge in popularity – but Soini also got lucky. The party that saw the most losses in 2011, losses which translated into gains for the Finns, was the Centre party, which had dramatically lost support after it was revealed their successful 2007 election campaign had received thousands of euros in questionable corporate funding.
Erkka Railo, an associate professor at the Centre for Parliamentary Studies in Finlad and commentator on the rise and fall of the Finns party, told me that this supposed political revolution led by the Finns was “a perfect storm”:
The Portuguese government fell three weeks before the Finnish elections, and the Euro seemed to fall apart, which made Timo Soini, who had been saying for over ten years that the Euro was doomed to fail, seem like a great prophet. Simultaneously, The Centre party had been mired in several scandals, including the receipt of unclear donations by shady businessmen. Plus, the economic crisis hit old industrial areas particularly badly, which prompted the working class to leave the Social Democrats and move to support the Finns party in protest.
Circumstances have changed since 2011. In opposition, the Finns have been overshadowed by the return of the Centre party, who have seen their popularity nearly double from 15 per cent, following the funding scandal, to 26 per cent. As a result, the Finns have seen their supporters fall away, now hovering at around 14 per cent. As Railo tells me, protest votes for the Finns had run their course: “Once the Centre party got its act together, their voters returned from the foray of supporting the Finns.”
Meanwhile, the conversation around Europe in Finland has changed. Now, all the major parties stand united in their harsh opposition of forgiving Greek debt. The debate surrounding the EU has sunk into the background as concerns about Finland’s shrinking economy take centre stage. And when it comes to something as series as national economic strategy, the Finns are certainly not seen as the reliable option.
As the Finns’ support continues to wane, their fortunes might cast a shadow across the surge of populist reactionary far right politics across Europe. Railo condemns the party to a slow crawl out of Finnish politics. “They’re bound to lose the elections. That may, in turn, result in another four years in opposition, which may be too much for many of its supporters to bear.” Protest votes are usually a register of temporary discontent, and when rebellious outsiders attempt to enter the mainstream, they too often reveal major incompetencies. For Finland, at least, the far-right dream is already becoming a distant memory.