“It’s kind of like magic”: Why pollsters are replacing people with bots
How AI-generated synthetic voters took over opinion research
By
Polling
Latest in
Polling
Bin collections don’t win local elections
Voters have lost faith in local authorities constrained by austerity
By
Labour faces a local election wipeout in England
The results of the May elections look set to be record-breaking
By
Revealed: the new radicalism among young women
Merlin Strategy’s exclusive polling reveals a growing gender divide among under-30s
By
The Greens who want to drill the North Sea
Cost-of-living concerns are consuming our politics
By
The rise of the undecided voter
Exclusive polling shows how late the Gorton and Denton by-election was decided
By
Why Farage went to war with YouGov
The polling wars have begun
By
Exclusive: Labour needs “progressive defectors” back to win general election
The number of Labour voters moving left outnumbers those going to right-wing parties in a majority of battleground seats
By