Jim’s face sours as he opens the door. A former lorry driver, his home is now lined with impeccable double glazing, and a proud “Number 47” plaque hangs on his porch. The small lawn outside is neat; the car in the drive is comfortable. This is his castle, but with the pensions squeeze and rising bills, he’s being forced to consider selling up.
“My wife says she won’t move, but every month we chip away at what little savings we have. We worked hard our whole lives for this, and now we’re being punished for it. My neighbour doesn’t have this problem. It’s always the honest people in the middle.”
Jim lives in Fair Oak, a Tory stronghold in Eastleigh where activists have already spent hours campaigning. With its hanging baskets freezing in the February air over neat brick houses, it’s the beating heart of middle England, and a key battleground for the by election. It’s true not even Tony Blair won Eastleigh, but without winning over people like Jim, “One Nation” is just a sound bite. Labour needs southern voters. Knocking on hundreds of doors provides a good opportunity for us to listen.
The people I met were highly aspirational, but anxious about the future. People who had worked their way up were now haunted by what feels like an inevitable pull of decline. People like Nigel, who opened the door telling me how hard he had worked to get his two sons to university, only to find one laden with debt and out of work, whilst the other was facing redundancy from army cuts. “You work hard and you get nothing for it,” he said, with an apathetic smile, “You show me one party that offers anything different.”
But it’s not just materialism that moves people. It’s also compassion. Too many people might be getting benefits in their eyes, but too few are getting the public services that they deserve, be it for young children or ageing parents. One man answered the door in a slightly less affluent part of town in a frayed V-neck sweater. He owned his own home, and his 95-year-old mum was dying next door. After working his whole life, he said he wasn’t getting the support he needed to care for her. He had tears in his eyes as he spoke to a fellow campaigner. “He was desperate,” said the activist, “But he didn’t know who to vote for.”
Apathy is the watchword of the doorstep. Never have I canvassed anywhere so undecided. For all the neat Welcome mats on doorsteps, canvassers of all colours are treated with suspicion. The high UKIP presence is symptomatic of that deep disillusionment with mainstream politics. Anyone who thinks the south is a stronghold for any party is mistaken. The Tories might be leading in the polls, but their support is brittle. For Labour, this means that there is everything to play for.
Underlying almost all of my conversations, there was a sense that a contract had been broken. The deal that says if you work hard, it will pay off. Jim, Nigel and others felt that they had “done their time” and “played by the rules”, but the simple rewards they had been promised – a decent job, a stable home and a little support when things go wrong – were slipping away. With living costs 20 per cent higher in the south, families here are particularly anxious about the news from Mervyn King yesterday that we’re going to feel even poorer for the next two years. Ed Miliband is right to raise it, as is Jon Cruddas in his lecture today.
Of course there are the more thorny issues for Labour too. Immigration. Europe. Welfare. They all come up on the doorstep. But as John Denham, MP for the neighbouring Itchen constituency points out, once you get over the myth of the stereotypical “southern voter”, you can be surprised by the subtleties of people’s attitudes, even on immigration.
The story of one retired railway worker and former UKIP voter surprised me this week. This man owned his own home and said he was seriously concerned about immigration. But it wasn’t that simple. He praised the Indians who invested in Jaguar, and said it was wrong to keep out people who were contributing. A blanket reduction of numbers pursued by the Tories was, in his view, irrational. He was happy with people coming, as long as he knew they made a contribution. Now he didn’t know who to vote for.
Back at the Labour HQ on Leigh Road, campaigners are starting to sense this space for them to win voters round. Irrespective of whether Labour wins this month, their effort, if sustained, could mean a lot for 2015 – particularly if John O’Farrell commits to staying on. Voters need to know that Labour listened, responded, and came back again when the cameras disappeared. If we do that, people like Jim might open the door with a different expression.