Support 100 years of independent journalism.

  1. World
  2. Americas
  3. North America
6 October 2010updated 27 Sep 2015 2:11am

Christine O’Donnell is not a witch . . . She’s you

O’Donnell’s latest campaign video is bizarre, terrifying and utterly enthralling.

By Duncan Robinson

Christine O’Donnell has released her latest campaign advert. Staring into the camera with doe eyes and a grin like burning phosphorus, O’Donnell lays out her pitch for the Senate.

It starts bizarrely, with O’Donnell stating: “I am not a witch.” On balance, this is a good thing. Witchcraft might have its advantages (“I’ll make the deficit disappear — IN A PUFF OF SMOKE!”) but when your base is the Christian right, I suppose the occult is a liability.

As far as reassuring electoral slogans go, however, “I’m not a witch” ranks up there with “I’m not a drunk” or “I don’t hit my wife”. If Barack Obama had plumped for “I’m not a wizard” rather than “Yes we can”, he would probably — actually, scratch that — hopefully still be stuck in the Senate.

The advert takes a metaphysical twist when O’Donnell adds cryptically: “I’m nothing you’ve heard. I’m you.” (Unless of course, you happen be a witch. In which case she definitely isn’t you. She’s not a witch. She really wants to make that clear.) Apparently there is a little bit of Christine in all of us. This means that, via the wonders of democracy, you too could join the Senate, with O’Donnell as your avatar.

Select and enter your email address Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.

O’Donnell has turned herself into the vanguard of the anti-intelligence movement. “I’ll go to Washington and I’d do what you would do.” No need for the avatar; O’Donnell is your average Joe. After all, she points out: “None of us are perfect.” So why not elect me? Heck, anyone else would probably make a hash of it, too, so give me a crack.

Will Bunch sums up the thinking eloquently.

I’m reminded of a famous line from the back at the dawn of the age of resentment back in 1970 when a GOP senator named Roman Hruska argued for a lame Richard Nixon Supreme Court nominee by saying: “There are a lot of mediocre judges and people and lawyers. They are entitled to a little representation, aren’t they?”

Scarily, according to Bunch, playing the anti-intelligence card could be a rather good idea:

“I’m you” is pitch perfect for this throw-the-eggheads-out election. It probably won’t work for O’Donnell, not in the politically hen-blue state of Delaware, but it may work for a generation of pols from Nevada to Kentucky who will govern at least like they think that “you” would — with very serious consequences for America for many, many years to come.

The advert lasts barely 30 seconds but it stays with you. Her grin, her eyes, her words all wash over you as a tinkling lullaby plays in the background. It’s almost hypnotic. It’s certainly terrifying. Watch it.