Support 100 years of independent journalism.

  1. World
7 March 2019

WATCH: Donald Trump calls Apple CEO Tim Cook “Tim Apple”

Me orange, you apple.

By Media Mole

In the best presidential slip-up since he failed numerous times to pronounce the word “anonymous”, Donald Trump – himself descended from clementines – called Apple CEO Tim Cook “Tim Apple”.

“We appreciate it very much, Tim Apple,” he said, casually announcing the CEO on his panel. While Ivanka looked concerned, Cook didn’t bat an eyelid. Perhaps he truly is simply an apple. Perhaps his full name is Tim Cook-ing Apple.

Select and enter your email address Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

This new name reminds your mole very much of that golden age of journalism when teen music magazines in the UK used to refer to popstars with their band name as a surname – Shaznay All Saints, Charlie Busted, Heidi Sugababes, Ben A1. Tim Apple is standing on the shoulders of giants.