Support 100 years of independent journalism.

Will this video be enough to save Rick Perry’s campaign?

The Texas governor has released a campaign video rounding on Barack Obama for his "socialist" polici

By Mark Jenner

Perhaps reeling from his recent gaffes, Republican White House hopeful Rick Perry has released a new campaign ad which sharpens his criticism of President Barack Obama.

A sinister opening score — which has become a leitmotif for Obama in any ad of this ilk — shows the President saying that Americans have been “a little lazy I think over the last couple of decades.”

“Can you believe that?” an incredulous Perry asks as he stands outside in a casual shirt, face laden with make-up, the backing music suddenly optimistic and inspirational. He labels the comments “pathetic”, later rounding on Obama for his “socialist policies [that] are bankrupting America”.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.

Bankruptcy is not something Perry himself needs to worry about. Despite the infamous “Oops” moment that saw his popularity all but plummet, (Perry is now polling in single digits in some national polls), the early success and momentum of his campaign managed to draw in enough financial backing to effectively bank-roll his activities in the latter stages of the Republican nomination process.

Content from our partners
How do we secure the hybrid office?
How materials innovation can help achieve net zero and level-up the UK
Fantastic mental well-being strategies and where to find them

So we can expect more of the same, maybe a little nastier, as the Perry team focuses on the state of Iowa, the first to go to the polls on 3 January 2012. But if Perry doesn’t manage to re-take some lost ground pretty quickly, he may not even last that long in the race; his backers could be demading a refund.