New Times,
New Thinking.

Can media companies survive outside of London?

WhatCulture managing editor Adam Clery, UNILAD co-founder Sam Bentley and other creative professionals discuss not being based in the capital.

By Rohan Banerjee

color:black;letter-spacing:-.05pt”>hatCulture, established in 2006 as a film news and views website, has since evolved into one of the most-visited online destinations in the UK. It has become a conversation hub for film, TV, gaming, music, history and technology, while even branching out into pro-wrestling. WhatCulture’s multimedia umbrella can boast 10 million unique users per month, by means of YouTube videos, articles and podcasts. It also publishes its own books and magazines and sells a line of clothing and novelty merchandise. Its rate of hits and clicks can rival any national media outlet and even the least pronounced of its four YouTube channels, gaming, has at the time of writing, 396,301 subscribers; which is 108,437 more than The Guardian. Perhaps most impressive of all, however, is that WhatCulture’s head office is on the Quayside in Gateshead.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

Content from our partners
How to end the poverty premium
The north-west is at the forefront of UK cyber innovation
Why Instagram followers matter to business growth