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Can media companies survive outside of London?

WhatCulture managing editor Adam Clery, UNILAD co-founder Sam Bentley and other creative professionals discuss not being based in the capital.

By Rohan Banerjee

color:black;letter-spacing:-.05pt”>hatCulture, established in 2006 as a film news and views website, has since evolved into one of the most-visited online destinations in the UK. It has become a conversation hub for film, TV, gaming, music, history and technology, while even branching out into pro-wrestling. WhatCulture’s multimedia umbrella can boast 10 million unique users per month, by means of YouTube videos, articles and podcasts. It also publishes its own books and magazines and sells a line of clothing and novelty merchandise. Its rate of hits and clicks can rival any national media outlet and even the least pronounced of its four YouTube channels, gaming, has at the time of writing, 396,301 subscribers; which is 108,437 more than The Guardian. Perhaps most impressive of all, however, is that WhatCulture’s head office is on the Quayside in Gateshead.

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