Science & Tech 17 August 2016updated 17 Sep 2021 10:24am Save your outraged tweets, marketers are trying to offend you Thanks to social media, sharing your disgust at a brand’s offensive message can often benefit rather than harm them. By Amelia Tait Content from our partners Towards an NHS fit for the future Spotlight How drones can revolutionise UK public services Spotlight Chelsea Valentine Q&A: “Embrace the learning process and develop your skills” Chelsea Valentine Subscribe to The New Statesman today from only £8.99 per month Subscribe Related Society The coddling of the Gen Z mind Health The Palantir problem Culture The 2010 scammers are doubling down