Support 100 years of independent journalism.

  1. Politics
14 November 2019

Tories spend thousands on targeted advertising in Boris Johnson’s seat

In a sign of nervousness about a slender majority, the Tories have spent more than £8,000 on Facebook and Snapchat ads in Uxbridge and South Ruislip in the past month. 

By Patrick Maguire

The Conservatives have spent thousands of pounds on online advertisements targeted at voters in Boris Johnson’s constituency, new data has revealed. 

In a potential sign of nervousness about the Prime Minister’s slender majority, the Tories paid more than £8,000 for Facebook and Snapchat advertisements seen by voters in Uxbridge and South Ruislip in the past month. 

Labour cut Johnson’s majority in half to 5,034 in 2017, and Momentum has made his outer London constituency a focal point for its campaigning efforts.

Data collected by campaign group Who Targets Me reveals the Conservatives have responded in kind, albeit digitally, by spending funds from its national campaign budget on online adverts in Johnson’s seat.

CCHQ has spent more than £2,300 on six Snapchat adverts – viewed two million times in Uxbridge and South Ruislip alone – since the campaign began. It also spent £6,000 on Facebook adverts displayed 700,000 times in October and November.

Select and enter your email address Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

Who Targets Me co-founder Sam Jeffers said the spending suggested CHHQ were making a proactive effort to counter Labour’s pitch to younger voters. “The Conservatives’ use of national campaign funds on online ads in Uxbridge suggests they think the threat of Johnson being dethroned is very real,” he said. “The focus on Snapchat appears to be an attempt to counter Labour’s message and reach younger voters.”