New Times,
New Thinking.

  1. Election 2024
23 April 2015

Why aren’t Plaid Cymru surging?

In an election defined by populist parties, Plaid Cymru have failed to break out of their heartlands. Why not?

By Stephen Bush

It wasn’t supposed to be like this. In 1999, the year of the first elections to the devolved legislatures in Wales and Scotland, Plaid Cymru outpolled the SNP.

In 2015, the picture looks rather different. The latest poll from north of the border puts the Nationalists on 53 per cent of the vote; the most recent survey of Welsh public opinion puts Plaid at 11 per cent.  

It now seems likely that the predictions that the SNP would take 50 of the 59 seats in Scotland were, if anything, overly conservative. Their Welsh cousins, if the stars align perfectly on the night, might take five seats out of 40. It’s more likely they’ll end up where they were in 2010, with a mere three. It’s not implausible that they could end up with just one.

What went wrong for Plaid Cymru? Why, when anti-establishment parties are on the march throughout the United Kingdom, can’t they make a breakthrough? They aren’t even the dominant anti-insurgent force in Wales; that’s Ukip, who have leapfrogged the Nationalists in the polls, although Nigel Farage’s party will be punished heavily by the electoral system.

In part, they have been unlucky with their enemies. In 1999, it was Scottish Labour who looked destined for hegemony. In Donald Dewar, they had a respected and skillful leader, while Welsh Labour had Alun Michael, who was widely regarded as a puppet of Tony Blair. But the Welsh party has displayed a greater flair for reinvention than their Scottish counterpart. Michael was deposed and both of his successors, Rhodri Morgan and Carwyn Jones, have put clear red water between themselves and the government in London. After Dewar’s death, however, the Scottish party increasingly appeared to be a B-Team under the control of the London party – a “branch office” to use the phrase that the SNP regularly hurls at its opponents north of the border.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.

Jim Murphy’s rebuke to his predecessors at the head of Scottish Labour – “We’ve not been good enough or been Scottish enough” – is far harder to lay at Welsh Labour’s door, although the devolved administration’s record is less popular than its leadership. But Jones has, in the words of one staffer “wrapped itself in the flag”, which leaves Plaid struggling for a raison d’etre that reaches beyond its Welsh-speaking heartlands.

The problem for the party, Roger Scully, professor of political science at Cardiff University, tells me, that it is seen in a similar light to “Radio Three: people are glad it’s there, they feel well-disposed to it, but they don’t actually want to listen to it themselves”.  

That might be why, when I speak to people in the south of Wales, the number one word that people use is “narrow”. A young man in the Rhondda tells me that “I might be valleys, but I’m not that valleys.” Sara, a middle-aged woman in Grangetown, who has lived there all her life, is nonplussed when I ask why her disillusionment with Labour hasn’t led her to Plaid Cymru. “Well, I don’t speak Welsh!”

Leanne Wood was meant to break the Nationalists out of that narrow field. Not only the first woman to lead a major party in Wales, she was, more importantly for Plaid, the first non-native Welsh speaker and the first person not from their northern heartlands to lead the party. But her progress in breaking Plaid out of its heartlands, like her progress with the language – her official biography still lists her interests as “learning Welsh, and gardening” – has been somewhat limited.

One Welsh Conservative suggests that the party “should have come after us [first], like the SNP did”. There is a danger that, in attempting to outflank Labour on the left at the same time as struggling for third place against Ukip, Plaid Cymru end up twice-ghettoised: once as a party for Welsh speakers alone, and again as a party of the leftwing fringe, where, in any case, they are also at risk from the Greens, who in the long-term will almost certainly have more exposure than Plaid Cymru.

As for Wood herself, she divides opinion; one Labour strategist bluntly describes her as “an asset to us”, but other observers speak of her natural ease, her broad hinterland and sense of fun. My journeys coincide with the first seven-way debate, and her increased profile has certainly boosted her popularity, albeit without any noticeable improvement in Plaid Cymru’s vote share.  Like the party she leads, she is liked, but no-one seems to want to vote for her.

But the biggest problem for Plaid in the areas where it is failing to make the breakthrough only becomes apparent as I head north. Complaints about the amount the Welsh government spends on dual-language signs become laments about the vanishing language as English speakers move north. Fears about the mortgage become concern about being priced out by holiday homes.  And public transport – and with it, links to the English cities of Liverpool and Chester, which ought to be the engines of growth, are brittle and unreliable.

One Labour MP in Scotland mused to me recently that “the SNP’s great strength is their grievance is imaginary – it’s about a better state, a better way of living your life, a better politics…and that is very hard to fight”. Plaid Cymru’s weakness is that their grievances are more concrete: a fading language, communities cut off from the prosperous south of the country or England’s Northern cities. Progress in tackling them, far from strengthening the party, actually weakens it: one Plaid activist describes how, in years gone past, the Welsh language attracted hostility on the doorstep.

“Now people think it’s sweet,” they sigh. And that may be the biggest problem of all for Plaid Cymru.


Content from our partners
We need an urgent review of UK pensions
The future of private credit
Peatlands are nature's unsung climate warriors