What happens if you collect The Sun for six months, cut out every picture of every man and every woman, find a wall, and start sticking?
Well, this is the experiment carried out in a campaign video made for the No More Page Three campaign. And the results are pretty startling.
First, the volunteers, who were cutting and sticking for five and a half hours, found not a single sportswoman. Although admitting, with the volume of papers they had to get through, they may have missed a few, it became quickly clear that men were depicted in active, professional roles, whereas women were almost always passive and posed.
Also, the experiment discovered very limited depictions of older women, women of colour, disabled women, and female politicians and CEOs.
Here are the men:
OK, there are a few naked torsos, but far more sportsmen and people in suits looking serious.
And here are the women:
Granted, a fully-clothed Thatcher is on there somewhere, but they are mainly semi-naked or simply posing.
Watch the whole experiment here: