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26 March 2013updated 22 Oct 2020 3:55pm

$5 for “just looking”

A misguided attempt to stop people using stores as showrooms.

By New Statesman

If you’re a high street retailer, it’s pretty irritating when you’ve spent time and effort bringing people into your shop, giving them the sales patter, and closing the deal, only to have them walk out and buy it on the internet. But there’s not much you can do about it. Unless you’re this food store in Brisbane, who has started charging people $5 for “just looking” (to be deducted when you buy something):

The store management writes:

There has been high volume of people who use this store as a reference and then purchase goods elsewhere. These people are unaware our prices are almost the same as the other stores plus we have products simply not available anywhere else. This policy is line with many other clothing, shoe and electronic stores who are also facing the same issue.

But this policy has not gone down well anywhere.

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“If customers aren’t buying, the seller needs to figure out why and adapt accordingly,” writes Chris Morran at The Consumerist. “If this store’s prices are truly the best, then maybe it should be offering a price-match guarantee. If it truly offers products that aren’t available elsewhere, then how are these showrooming shoppers buying these items from someone else?”

“It has to be the most misguided strategy we’ve seen for dealing with showrooming,” writes Daily Finance’s Matt Brownell “The goal of any retailer should be to impress customers with competitive pricing and great customer service — not treat their customers with suspicion and hostility from the moment they walk in the door.”

 

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Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
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  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
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  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
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  • Projects, Programs and Advisors
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  • Public Relations and Media
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  • Quality Management
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  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services