The Staggers 6 February 2013 Why did Universal Music donate £10k to the Tory party? Multinational media giant Vivendi has steered clear of taking political sides, until now. Sign UpGet the New Statesman's Morning Call email. Sign-up The Sun had an interesting scoop yesterday. The Tory party sold a backstage pass to a Justin Bieber concert at a charity auction for £10,000. Tom Newton Dunn writes: The meeting with Canadian Justin was sold to the highest bidder at an auction at the Tories’ annual Black and White Party to raise cash for future election campaigns… Access to the star at his concert at London’s O2 on March 7 was donated by Universal Music UK, his record label in Britain. But while the involvement of Bieber does make the story funnier, the real question is why Universal Music UK was making what is essentially a £10,000 in-kind-donation to the Tory Party. Neither Mercury Records, the subsidiary of Universal Music UK which publishes Justin Bieber, nor Vivendi, the French media giant which owns Universal, were able to explain in time for publication why — or whether — the donation was made. Corporate donations to political parties are legal and uncapped in the UK, but this would be the first time Mercury, Universal or Vivendi — whichever level of the organisation made the donation — had donated to the Conservatives since 2005 at least (when Search the Money's records begin). The company has a number of socially aware artists on its roster, including Kate Nash, K'naan and the Jam, none of whom are likely to be happy about learning that their concerts could become fundraisers for the Tories without their permission. › We have the News of the World to thank for Chris Huhne's exposure Bieber. Photograph: Getty Images Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe For daily analysis & more political coverage from Westminster and beyond subscribe for just £1 per month!