The hidden value of Big Data is staggering, yet only a small portion (16 per cent) of small businesses have plans to use it. Shehan Mohamed, an economist at the Centre for Economics and Business Research, is joined by Richard Kellet, a director at SAS, to discuss how businesses can take advantage of it. Here is an extract from a blog post on Big Data from Shehan Mohammed:
As the amount of data continues to grow exponentially, compounded by the internet, social media, cloud computing and mobile devices, it poses both a challenge and an opportunity for organisations – how to manage, analyse and make use of the ever-increasing amount of data being generated.
And here’s a brief how-to guide, live from 1pm: