Farewell, then, to the unloveliest newspaper that ever lived, the wretchedly tacky ejaculation of juvenile chortling and tits that was the Sport and Sunday Sport.
Goodbye to the avalanche of breasts. Goodbye to the nipple count. Goodbye to the simian dribbling over bits of people’s bodies. Goodbye, too, to the comedy anti-news news articles, which once upon a time jarred against their tabloid competitors, but seem pretty half-hearted compared to the kind of made-up crap we have to put up with now. World War 2 Bomber Found on Moon. Hitler Was a Woman. Bus At North Pole. Oh, how we laughed. But we’re not laughing now.
There were slightly less chucklesome things in the Sport down the years, mind you. The court reports about sexual crimes, written in slightly unpleasant amounts of detail, sat in disturbingly close proximity to pictures of half-naked women, there to help you masturbate yourself into a coma. Perhaps it was all just a lot of harmless fun and I am a humourless wretch; I don’t know. I just know that it doesn’t seem quite so hilarious, in retrospect.
I suppose as someone who calls himself a journalist, I’m meant to be saddened by the departure of another national publication. And I’m not saying I don’t understand how devastating it must be for people who have worked hard and who are now out of a job; I feel as sorry for them as I would for anyone flung on to the scrapheap at a moment’s notice. But these newspapers were a cavalcade of cheap and nasty tat demeaning news-stands up and down the land by being placed next to real newspapers. For those who worked there, I’m sorry for you, but, on the other hand: welcome to the clean world.
What went wrong to kill off the Sport and Sunday Sport? I suppose the ready availability of porn on the web is the biggest factor. Why go and buy a newspaper for softcore smut when you can access a world of unimaginable filth catering for any kind of taste with the click of a mouse or using your mobile phone? It seems a bit archaic to go into a newsagent and embarrass yourself in the hope of giving your solo sex fun a few go-faster stripes, when you might as well just fire up the laptop and knock yourself out. When you’re only flogging your papers on the promise of more boobs than the page threes elsewhere, with only a few ropey articles constituting the “news”, you’re putting yourself in a vulnerable position. And so it’s proved.
At the paper shop on Sunday, there was just a gap where the Sunday Sport used to be, a void in the plastic display, the absence of a gaudy front page with an upskirt photo of a minor celebrity bending over and some paparazzo stuffing a camera into her arse. That wasn’t there. And things already looked brighter because of it.
One down, several more to go. But judging by the eagerness with which the Daily Star on Sunday welcomed readers of the Sunday Sport, someone somewhere still reckons there’s a market for it. Time will tell if they’re right.