The Billion Dollar Chicken Shop; Back in Time for Dinner
There’s something heartbreaking about The Billion Dollar Chicken Shop (Wednesdays, 9pm), which goes behind the scenes at KFC’s British operation. I think this has to do with the staff, who remain relentlessly cheery no matter how long their hours or how abusive their customers. “It’s very much like the Oscars,” said Dom, the manager of the Havant drive-through, of the company’s annual awards dinner, a festival of coloured bow ties and Jim’ll Fix It-style beribboned medals. Inspired, he returned to Havant more determined than ever to shift deluxe boneless feasts – buckets of fun that would, he explained, be turned out by his ace head chef, Chad, a loyal employee of seven years. Luckily, Chad doesn’t remotely mind spending his days elbow deep in dismembered poultry. “I used to be an undertaker,” he announced, ducking into an ominous-looking cold room.
The colonel arrived in Britain in 1965 and made straight for Preston. Since then, his empire has grown far beyond Lancashire. Today, there are 865 restaurants in the UK; the plan is to open 35 every year until there are 1,300. There’ll always be naysayers, those puritans and Nimbys who sneer at Popcorn Nuggets and Wicked Zingers. But what do they know? Have any of them ever been inside a KFC? In Middleton, in Greater Manchester, it was clear that a local residents’ association wasn’t well acquainted with the colonel’s secret blend of herbs and spices. Not that this made its opposition to KFC’s arrival in the next street any less valid. Who, after all, would want to see a giant, illuminated beard rising above their laurel bushes? Even the company’s acquisitions manager hedged when he was asked how he would feel about living opposite a KFC.
“If we win this, we’ll sit in that garden with a bottle of champagne and get bladdered,” said Irene to her friend Pat as they planned their campaign. Alas, the champagne turned out to be as much of a mirage as the hope that the council would listen to them. At a planning meeting, KFC did a weasel move, promising to close its new restaurant at 9pm, after which it received the green light. The film cut to KFC HQ in Woking, where the acquisitions manager could be heard telling his boss triumphantly that this compromise did not “close the door” on later opening hours in Middleton in the future. Poor Irene. Poor Pat. What
use are their garden loungers now?
It was instructive watching The Billion Dollar Chicken Shop in close proximity to Back in Time for Dinner (Tuesdays, 8pm), in which an “ordinary British family” pretended it was the 1950s, with a fridge-free kitchen, a tub of dripping and a five-ounce serving of liver (the series, presented by Giles Coren, is in six parts and will move through the decades accordingly). As is the way with this kind of TV, the idea is to patronise the past as much as possible, the better that we might feel good about our own times – or, at least, about how we own a dishwasher. And so it proved. The Robshaws hated everything about the 1950s. The subsidised brown loaf made them ill; a cake made from dried eggs tasted almost as bad as it looked; even the tin opener was rubbish. Rochelle Robshaw struggled under the weight of the 75 hours a week of housework she was expected to put in and seemed to feel joy only when she was finally given some fish fingers (they arrived in 1955).
Now, rationing was disheartening and, in the 1950s, many women did feel life to be just one long round of chores. But is working for the minimum wage in KFC any less demoralising than using a mangle? Beth, a sweetheart who puts in 14-hour shifts at the Denton Rock branch in Manchester, didn’t seem ecstatic to be there, for all that her smile was as wide as the M60. Pilchards are indeed rank. But is a KFC Twister – don’t even ask! – really more appetising than dripping on toast? Dripping is on all good hipster menus these days. The diet of austerity Britain was close to sugar free, which isn’t something you can say of the KFC menu.
The past isn’t, as the Daily Mail likes to suggest, better than the present. Still, I’d be wary of insisting that it was worse on every measure. Better soggy cauliflower and pink blancmange than a Big Daddy burger and a Skittles Krush’Em.