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26 October 2010updated 27 Sep 2015 2:10am

A majority of voters think cuts go too far

Two polls show that voters think cuts are unfair and will have most impact on the unemployed and dis

By Samira Shackle

Voters are increasingly uncertain about government cuts, and in particular the coalition’s claim to “fairness”, according to two new polls out today.

In the Populus/Times (£) poll, 58 per cent of voters said that the Spending Review was unfair, with 20 per cent becoming more pessimistic about this since June.

The Guardian/ICM poll found that 48 per cent of voters think the cuts go too far, and just 36 per cent think the balance is right. This is a big drop from June, when 55 per cent said that the balance of cuts was right.

David Cameron and George Osborne’s promise that those with the “broadest shoulders” would bear the biggest burden has obviously not got through to voters. In the Populus poll, people were asked to rate out of 10 the impact of cuts on different groups.

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They said that the unemployed were most vulnerable, with 6.98, followed by the armed forces on 6.8 and disabled people on 6.3. Rich people were scored just 3.6. However, there is one group that has a majority of people who believe that the coalition has successfully protected the most vulnerable – Conservative voters.

In the ICM poll, te increasing discomfort with cuts was not matched in a boost for Labour, as you might expect. The headline figures put the Tories back in the lead, on 39 points to Labour’s 36, with the Lib Dems trailing behind at 16.

However, the Populus poll has Labour 1 point ahead, on 38 per cent to the Conservatives’ 37. The Lib Dems are way back at 15 points here, too. These figures, though slightly different in each poll, are still within the margin of error.

Meanwhile, YouGov’s daily poll for the Sun has Labour and the Tories neck and neck on 40 points each, with the Lib Dems on 11. This is the first time the daily poll has shown Labour catching up with the Tories since their post-conference boost.

The overall picture, then, is of the gap gradually growing narrower. Over at UK Polling Report, Anthony Wells concludes that “the Spending Review may have led to a genuine narrowing in the polls”.

The challenge for the opposition now is to capitalise on growing doubt about the fairness and speed of cuts. Such moves will be ineffective if it criticises all cuts uniltarerally. The key is to presenting a credible alternative programme, while highlighting the terrible human impact that specific cutbacks – such as those to housing benefit – will have.