
The only thing worse than looking for love online is looking for a home online. I know this because I have spent a great deal of the past decade engaged in both.
Over two days in June, I replied to 22 adverts on SpareRoom, a website where people list rooms to rent, each message tailored as if I were applying for a job. The competition is wild. Some adverts state that, due to the number of replies anticipated, they will only be writing back to those who are “successful” in their bid merely to lay eyes on the room.