
At no general election in recent history have young people had greater potential to determine the outcome. In a contest this close, small movements of voters could decide whether David Cameron or Ed Miliband becomes prime minister. Research by the Intergenerational Foundation found that there are 20 seats where a 2 per cent increase in turnout among the young could determine the result and 41 where a 5 per cent increase could. In 2010, just 44 per cent of 18-24-year-olds voted, compared to 65 per cent of the total electorate and 76 per cent of over-65s.
Ed Miliband has named increased youth turnout as one of his election priorities, not least because it is Labour that stands to benefit (it was among this age group alone that the party led at the last election). The man charged with spearheading this quest is Ivan Lewis, the shadow Northern Ireland Secretary. Aided by Lisa Nandy and Janet Royall, the Bury South MP is leading the party’s Shape Your Future project, a mass consultation with young voters.