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3 November 2010updated 27 Sep 2015 2:10am

The Sunday Times takes a fresh approach to election-night tweeting

“It’s the witch. Burn her!” proclaims the paper’s Twitter account as Christine O’Donnell takes the s

By Samira Shackle

Despite its fusty, establishment image, the Sunday Times appeared to take an unusually candid approach to the US midterm elections last night, letting it all hang out on its Twitter account. Was this an attempt to attract attention to the paper’s relatively new feed? Well, either that, or an unsuspecting member of staff didn’t realise that they had left their personal account logged in.

Proceedings began slightly aggressively:

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Another tweet sheds some light on how this misunderstanding might have happened:

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sunday times

But, moving swiftly on to the sharp political commentary. American patriotism was the first target:

sunday times

It all got much more heated when the Tea Party candidate for Delaware, Christine O’Donnell (described in another tweet as a “total bore”), took to the stage:

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Turns out that Mystery Tweeter really doesn’t like O’Donnell much. As the defeated candidate used her concession speech to claim that the night was a victory for the Tea Party, the Sunday Times was unimpressed:

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Sadly, that’s pretty much all we’re getting. Possibly still bored by hearing how great the US is, our laconic Twitter correspondent decided to turn in, although not before railing against “piss-poor Beeb stats”:

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What a shame.

Hat-tip: Political Scrapbook