Support 100 years of independent journalism.

  1. Politics
3 November 2010updated 27 Sep 2015 2:10am

The Sunday Times takes a fresh approach to election-night tweeting

“It’s the witch. Burn her!” proclaims the paper’s Twitter account as Christine O’Donnell takes the s

By Samira Shackle

Despite its fusty, establishment image, the Sunday Times appeared to take an unusually candid approach to the US midterm elections last night, letting it all hang out on its Twitter account. Was this an attempt to attract attention to the paper’s relatively new feed? Well, either that, or an unsuspecting member of staff didn’t realise that they had left their personal account logged in.

Proceedings began slightly aggressively:

sunday times

Another tweet sheds some light on how this misunderstanding might have happened:

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.

sunday times

Content from our partners
How automation can help insurers keep pace with customer demand
How telecoms companies can unlock their growth potential through automation
The pandemic has had a scarring effect on loneliness, but we can do better

But, moving swiftly on to the sharp political commentary. American patriotism was the first target:

sunday times

It all got much more heated when the Tea Party candidate for Delaware, Christine O’Donnell (described in another tweet as a “total bore”), took to the stage:

sunday times

Turns out that Mystery Tweeter really doesn’t like O’Donnell much. As the defeated candidate used her concession speech to claim that the night was a victory for the Tea Party, the Sunday Times was unimpressed:

sunday times

Sadly, that’s pretty much all we’re getting. Possibly still bored by hearing how great the US is, our laconic Twitter correspondent decided to turn in, although not before railing against “piss-poor Beeb stats”:

sunday times

What a shame.

Hat-tip: Political Scrapbook