Eighteen months ago, someone at Channel 4 News made a smart call. It was autumn 2008 and the programme’s makers were keen to discover whether Gordon Brown’s role in “saving” the banks would ultimately save his premiership. But rather than test the mood of the country as a whole, the show set about polling in marginal constituencies.
Tory momentum stalls in the marginals that matter
Cameron's lead down to 2 points, personal ratings tank.