It appears Gwyneth Paltrow, Goop and her jade eggs will soon face increased competition in the realm of “wellness”. This week Meghan Markle announced that she will be relaunching her “passion project” lifestyle blog, The Tig.
The blog is named after the duchess’s favourite wine, Tignanello, and will include articles on food, recipes, travel, interior design, and health and wellness. On the surface this blog sounds well-intentioned. The world has been through a stressful couple of years with a global pandemic and a cost-of-living crisis that has left many people struggling to afford basic necessities. Given all the stress, who wouldn’t want to come home to a little self-pampering? Meghan has previously spoken of her appreciation for yoga, green smoothies and facial massages.
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