Inside the agency building Keir Starmer a TikTok army
A private firm is finding and training a network of political influencers
ByInfluencers
Is Thomas Skinner the future of the right?
A Tory MP, a Brexiteer historian, a Reform clown and a reality-TV star walk into an auditorium…
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Give the kidfluencers rights
A new documentary tracks terrible allegations against the parents of child internet stars.
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In defence of MrBeast
The YouTuber Jimmy Donaldson is seen as either a great philanthropist or an embodiment of the greed and narcissism of…
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The paradox of Molly-Mae Hague
The influencer can post hundreds of pictures of her life online, and still avoid sharing her real self.
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The limits of an influencer election
Both the Trump and Harris teams relied heavily on online personalities and meme-style messaging. Will it matter?
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The crackdown on social media “finfluencers”
Regulators are beginning to pursue well-known figures who may be pushing financial services and products illegally online.
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The curse of influencer publishing
Why a new Ebury imprint by the social media entrepreneur Steven Bartlett is bad news for books.
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Social media’s brand problem
As young people get more of their news from TikTok we need to separate sponsored content from verified fact.
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Toxic positivity movements are gaslighting women
Celebrating pain does not make it go away.
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Misinformation in the Israel-Hamas war is a serious problem
On social media, users have two choices: to log off and look away, or stay and witness horrors and lies…
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Jake Paul’s cynical self-promotion
A Netflix documentary promises to show us the man beyond the boxing ring and the pranks. But it’s just another…
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Travel influencers are making tourism dumber
People are travelling more than ever, with so much information available, yet it is getting more limited.
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Big Tech can’t erase politics from social media
To become a permanent alternative to Twitter, Threads will need to embrace politics.
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We are heading for social media burnout
With Meta’s Twitter rival Threads comes yet another online profile to maintain. Exhaustion will ensue.
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The paradox of cottagecore
Influencers want you to think they’re making a living off pastoral pursuits rather than glued to their phones in search…
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The rise of reality star documentaries
Former cast members from Love Island or Made in Chelsea have a new route to relevance – presenting “serious” factual…
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“Influencer boxing” and the rise of content as culture
The huge spectacle around Jake Paul vs Tommy Fury shows the influencer economy’s outsized impact on our entertainment.
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The NHS can’t help the mentally ill – can influencers?
Social media personalities are cashing in on the mental health crisis.
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The tasteless, dangerous rise of charity porn content
YouTubers such as MrBeast are giving away millions in exploitative videos that spread the hollow gospel of “effective altruism”.
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