When north-east YouTuber Demi Donnelly quit her job as a receptionist at a local council and became a full-time content creator in 2018, it was a leap into the unknown.
“Taxes were one of the main things I had to learn,” she told me with wonderment a year into her new career. “I knew nothing about how to tax my own money, how to be a sole trader, or the financial side of working for myself.” In the end, she relied on her grandmother, who worked for HMRC at its north-east outpost for advice on her self-assessment returns.
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