This is a tense time for the advertising industry. First, in what could be a catastrophe for mobile advertising, the latest iPhone’s browser lets customers block ads using apps easily downloadable from the app store. Then, the creator of Peace, one such app (which raced to the top of the app store charts when the iPhone 6S was released) abruptly pulled it from the store days after its release, saying adblockers “benefit a ton of people” but also “hurt some, including many who don’t deserve the hit”.
Now, even more confusingly, AdBlock Plus, a leading adblocker (and no relation to rival Adblock), has, according to the Wall Street Journal, begun displaying some ads as part of its browsing experience. The Journal reports:
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