With the first week of the election campaign over, who were the big winners in terms of TV coverage? Perhaps unsurprisingly, it was the Conservatives who received the most airtime on the BBC News at Ten in the first week of our Cardiff University election campaign study.
While Labour made up 26.4 per cent share of coverage, the Tories accounted for nearly half – 46.9 per cent – of all airtime for parties on television news. The Liberal Democrats and the SNP both received 10.5 per cent share of time, leaving 4.1 per cent for UKIP and just 1.3 per cent for the Greens. Across the other UK national bulletins, the difference in airtime granted to Conservatives and Labour was less striking. On Channel 4 and Sky News, for example, Labour made up 47.6 per cent and 44.1 per cent of airtime given to party sources, while Conservatives received 38.9 per cent and 33.1 per cent respectively.
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