The NHS – in its 77th year – is the biggest of all albatrosses for the government of the day. Voters rank healthcare highly as a government priority. And though Labour tends to be more popular than the Conservatives when it comes to the big health question, if little change is felt in the current state of the NHS it could be the most fatal of reputational challenges.
Though voters are already uncomfortable with tax rises because of the cost-of-living crisis, clever phrasing can bring most around to supporting them for the NHS in principle. The electorate is broadly dissatisfied with the management of our hospitals, and would reward anyone who can bring material improvement.
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