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27 June 2024

Can Rishi Sunak turn it around?

The Prime Minister has defined his talking points – but it’s too late to make an impact.

By Freddie Hayward

Rishi Sunak delivered another solid performance in last night’s BBC head-to-head with Keir Starmer, perfecting his springy if supercilious debating style.

His strategy is to convince voters that Starmer is not being honest about the tax rises and financial damage the Labour leader would inflict on the country as prime minister. Sunak, in contrast, wants to be seen as frank. “You may disagree with me, but this is what I think,” has become a refrain. That’s the divide he wants to draw between himself and Starmer, who continues to suffer from supporting, and then turning on, Jeremy Corbyn. The question is: will it work?

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