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11 February 2015updated 24 Jul 2021 11:19am

Yes, it’s bright pink and looks silly, but at least Labour has a women’s campaign bus

Labour has received mockery and outrage over its choice of a hot pink minibus to launch its campaign targeted at female voters.

By Anoosh Chakelian

This week, Labour’s latest campaign strategy – and election gaffe ­– came triumphantly zooming onto our screens in the form of a hot pink minibus. The party chose the offending colour to slather all over its battle bus launching its drive to attract female voters: “Woman to Woman”.

Harriet Harman, the deputy leader who is fronting the initiative, had to defend the decision to make it pink after the party received a clickload of mockery and derision over social media. She insisted the campaign bus is not “patronising” to women, said the colour was chosen by “a collective” (how else?) and tried to make light of the uproar, joking, “Is it not magenta or something?”

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