Gordon Brown is, the Times suggested this morning, now leading the Union fight. He is reportedly campaigning alongside 100 Labour MPs being dispatched this week to stave off independence.
Will Brown help? His presence is generating encouraging headlines, but data recently published by YouGov showed that the former prime minister is little more trusted than Alistair Darling, and far less trusted than the SNP’s leadership.
He may provide a welcome change for pro-Union Scots, but if he is to have any effect he needs to win back 25 to 39-year-olds. They are the key demographic who have abandoned the No campaign.
These voters grew up politically under him and Blair. The eldest among them would have been in their early 20s in 1997, and the average voter in the group was 15. By the time Brown departed government in 2010, they were 28.
These are the very close to the ages that the New York Times recently suggested are our most formative politically. We are shaped by events we experience between 14 and 24.
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