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The dress of many colours: is it blue and black or white and gold?

A recent debate on the colour of a dress has broken the internet. But is it all just a visual illusion? 

The infamous dress, in all its variety. Photo: swiked/Tumblr

The internet went Armageddon last night over the colour of an (let’s face it) ugly dress which Tumblr user swiked uploaded. The disagreement in colours divided the social media world: is it blue and black or white and gold or something in between?

Photo: swiked/Tumblr

(By the way, it’s clearly blue and black.)

When things start to question our existence we turn to science to tell us things are going to be ok. Let’s turn to how our brains translate colour through our retinas:

Visible light can be broken down into various wavelengths which correspond to different perceivable colours. This all depends on what colour(s) the object is reflecting. This reflective light enters through the eye lens and hits a light sensitive layer of tissue called retina in the back of the eye where a cascade of neural messages are sent to the visual cortex – the part of the brain that processes visual information. However, the quality of light that penetrates into our retina plays a big part.

Luminance is the intensity of light emitted from a surface per unit area of light travelling in a given direction. So the brain has to work out how much of the luminance (or lack thereof) is caused by the colour of the square and how much is caused by the shadows. “In the case of the dress, some people are deciding that there is a fair amount of illumination on a blue and black (or less reflective) dress. Other people are deciding that it is less illumination on a white and gold dress (it is in shadow, but more reflective),” said Cedar Riener, an associate professor of psychology at Randolph-Macon College in a BuzzFeed interview.

An example is the famous Adelson checkerboard optical illusion, in which square A and square B are same shade of grey: 

 

 

So why do different people’s brains interpret light differently? Humans have evolved to see in the daylight. Typical daylight extends from blue-white at noon to pinkish-red at dawn. Bevil Conway, a neuroscientist who studies colour at vision at Wellesley College told Wired: “What’s happening here is your visual system is looking at this thing, and you’re trying to discount the chromatic bias of the daylight axis. So people either discount the blue side, in which case they end up seeing white and gold, or discount the gold side, in which case they end up with blue and black.”

Conway also suggests that the white-gold or blue-black bias could be linked to whether we prefer daylight or night time. So those who perceive the dress as white-gold might be interpreting it as though it's in blue natural lighting, and those who perceive it as blue-black might be interpreting it as though it's in yellow artificial lighting. “I bet night owls are more likely to see it as blue-black,” Conway says.

Based on correct white-balancing, we can confirm that the dress is blue and black (sorry white and gold die-hards), but ultimately, visual perception is in the eye of the brain holder.

Luckily for the New Statesman, Ed Miliband established Labour's position on the blue-black and white-gold spectrum: 

Tosin Thompson writes about science and was the New Statesman's 2015 Wellcome Trust Scholar. 

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Amazon's unlikely role in the Calais relief efforts

Campaigners are using Amazon's wishlist feature - more commonly used for weddings and birthdays - to rally supplies for the thousands camped at Calais. 

Today and yesterday, relief efforts have sprung up across the web and IRL following the publication of shocking photos of a drowned refugee child. People are collecting second hand clothes and food, telling David Cameron to offer refuge, and generally funneling support and supplies to the thousands in Calais and across Europe who have been forced from their homes by conflict in Syria and elsewhere. 

One campaign, however, stuck out in its use of technology to crowdsource supplies for the Calais camp. An Amazon wishlist page - more familiar as a way to circulate birthday lists or extravagant wedding registries - has been set up as part of the  #KentforCalais and #HelpCalais campaigns, and is collecting donations of clothes, food, toiletries, tents and sleeping supplies. 

Judging by the Twitter feed of writer and presenter Dawn O'Porter, one of the list's organisers, shoppers have come thick and fast. Earlier today, another user tweeted that there were only six items left on the list - because items had sold out, or the requested number had already been purchased - and O'Porter tweeted shortly after that another list had been made. Items ordered through the list will be delivered to organisers and than transported to Calais in a truck on 17 September. 

This, of course, is only one campaign among many, but the repurposing of an Amazon feature designed to satiate first world materialism as a method of crisis relief seems to symbolise the spirit of the efforts as a whole. Elsewhere, Change.org petitions, clothes drives organised via Facebook, and Twitter momentum (which, in this case, seems to stretch beyond the standard media echo chamber) have allowed internet users to pool their anger, funds and second-hand clothes in the space of 24 hours. It's worth noting that Amazon will profit from any purchases made through the wishlist, but that doesn't totally undermine its usefulness as a way to quickly and easily donate supplies. 

Last year, I spoke to US writer and urbanist Adam Greenfield, who was involved New York's Occupy Sandy movement (which offered relief after after hurricane Sandy hit New York in 2011) and he emphasised the centrality of technology to the relief effort in New York:

Occupy Sandy relied completely on a Googledocs spreadsheet and an Amazon wishlist.  There was a social desire that catalysed uses of technology through it and around it. And if that technology didn't exist it might not have worked the way it did. 

So it's worth remembering, even as Amazon suffers what may be the worst PR disaster in its history and Silicon Valley's working culture is revealed to be even worse than we thought, that technology, in the right hands, can help us make the world a better place. 

You can buy items on the Amazon wishlist here or see our list of other ways to help here

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.