The Tories that Cameron and Osborne need to listen to

Conservative group Renewal's pledge card calls for an increase in the minimum wage, the building of one million homes, free party membership for trade unionists and action against "rip-off companies".

Free party membership for trade unionists, the building of one million homes over the next parliament, an increase in the minimum wage, a "cost-of-living test" for every policy, a cut in fuel duty and a cabinet minister to "take action for the consumer against rip-off companies". The latest set of demands from Len McCluskey? No. Rather, the six proposals that will appear on a New Labour-style pledge card next week from Renewal, the Conservative group aimed at broadening the party's appeal among working class, northern and ethnic minority voters (the launch of which I covered earlier this year).

The group, led by NS contributor David Skelton, has gone further than any other in recognising that the Tories need to dramatically refashion their agenda if they are to ever win a majority again (a feat that has eluded them for 21 years). The party currently has no councillors in Liverpool, Manchester, Newcastle and Sheffield, and just one seat in Scotland. In 2010, it won the support of just 16% of ethnic minority voters.

If it is to improve on this performance next time round, it needs to depart from its traditional script of Europe, immigration and welfare. Voters might share the Tories' views on these issues but they do not share their obsession with them. To win new supporters, the party needs to adopt a relentless focus on living standards. As Skelton notes, "Traditional Labour voters are disenchanted, lack a natural political home, but do not believe the Conservatives are interested in them. We have got to change that perception. We have got to show that we stand up for ordinary working people, and that we are not the party just of the rich or big business. The six issues on the pledge card are designed to show we are on the side of hard-pressed working people."

So, what are the chances of succcess and how worried should Labour be? Renewal enjoys significant support from senior ministers, including Patrick McLoughlin, who wrote the foreword to the collection, and Eric Pickles, who addressed its launch, as well as MPs such as Robert Halfon and Guy Opperman. Its work is also being studied by George Osborne, who appointed Skelton’s former Policy Exchange colleague Neil O’Brien as his special adviser and whose former chief of staff, Matt Hancock, contributed a chapter on "conservatism for the low-paid" to Renewal's recent pamphlet Access All Areas. Several sources have told me that the party is likely to announce a significant increase in the minimum wage at its conference in Manchester next week in a bid to win over low-income groups.

But less than two years away from the election, time is short for the Tories to detoxify their brand. The decision to cut the top rate of tax, to privatise large parts of the NHS and to demonise trade unionists have all added to the damage. But if Renewal's agenda becomes the party's, the long work of winning a hearing among voters who have shunned it for decades will begin. 

David Cameron speaks during an official reception at Downing Street on September 16, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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19 things wrong with Daniel Hannan’s tweet about the women’s march

The crackpot and these women.

Since Daniel Hannan, a formerly obscure MEP, has emerged as the anointed intellectual of the Brexit elite, The Staggers is charting his ascendancy...

State of this:

I mean honestly, where do you even begin? Even by Daniel’s rarefied standards of idiocy, this is a stonker. How is it stupid? Let me count the ways.

1. “Our female head of government” implies the existence of “their female head of government”. Which is odd, because the tweet is clearly aimed at Hillary Clinton, who isn’t anybody’s head of government.

Way to kick someone when they’re down, Dan. What next? “So pleased that my daughter received a wide selection of Christmas presents, unlike those of certain families”?

2. I dunno, I’m no expert, but it’s just possible that there are reasons why so few women make it to the top of politics which don’t have anything to do with how marvellous Britain is.

3. Hillary Clinton was not “the last guy’s wife”. You can tell this, because she was not married to Barack Obama, whose wife is called Michelle. (Honestly, Daniel, I’m surprised you haven’t spotted the memes.)

4. She wasn’t married to the guy before him, come to that. Her husband stopped being president 16 years ago, since when she’s been elected to the Senate twice and served four years as Secretary of State.

5. I’m sure Hillary would love to have been able to run for president without reference to her husband – for the first few years of her marriage, indeed, she continued to call herself Hillary Rodham. But in 1980 Republican Frank White defeated Bill Clinton’s campaign to be re-elected as govenor of Arkansas, in part by mercilessly attacking the fact his wife still used her maiden name.

In the three decades since, Hillary has moved from Hillary Rodham, to Hillary Rodham Clinton, to Hillary Clinton. You can see this as a cynical response to conservative pressure, if you so wish – but let’s not pretend there was no pressure to subsume her political identity into that of her husband, eh? And let’s not forget that it came from your side of the fence, eh, Dan?

6. Also, let’s not forget that the woman you’re subtweeting is a hugely intelligent former senator and secretary of state, who Barack Obama described as the most qualified person ever to run for president. I’m sure you wouldn’t want to be so patronising as to imply that the only qualification she had was her husband, now, would you?

7. I’d love to know what qualifications Dan thinks are sufficient to become US president, and whether he believes a real estate mogul with an inherited fortune and a reality TV show has them.

8. Hillary Clinton got nearly 3m more votes than Donald Trump, by the way.

9. More votes than any white man who has ever run for president, in fact.

10. Certainly a lot more votes than Theresa May, who has never faced a general election as prime minister and became leader of the government by default after the only other candidate left in the race dropped out. Under the rules of British politics this is as legitimate a way of becoming PM as any, of course, I’m just not sure how winning a Tory leadership contest by default means she “ran in her own right” in a way that Hillary Clinton did not.

11. Incidentally, here’s a video of Daniel Hannan demanding Gordon Brown call an early election in 2009 on the grounds that “parliament has lost the moral mandate to carry on”.

So perhaps expecting him to understand how the British constitution works is expecting too much.

12. Why the hell is Hannan sniping at Hillary Clinton, who is not US president, when the man who is the new US president has, in three days, come out against press freedom, basic mathematics and objective reality? Sorry, I’m not moving past that.

13. Notice the way the tweet says that our “head of government” got there on merit. That’s because our “head of state” got the job because her great, great, great, great, great, great, great, great grandmother happened to be a protestant in 1701 and her uncle wanted to marry a divorcee – all of which makes it a bit difficult to say that our head of government “ran in her own right”.  But hey, whatever makes you happy.

14. Is Daniel calling the US a banana republic? I mean, it’s a position I have some sympathy with in this particular week, but it’s an odd fit with the way he gets all hot and bothered whenever someone starts talking about the English-speaking peoples.

15. Incidentally, he stole this tweet from his 14-year-old daughter:

16. Who talks, oddly, like a 45-year-old man.

17. And didn’t even credit her! It’s exactly this sort of thing which stops women making it to the top rank of politics, Daniel.

18. He tweeted that at 6.40am the day after the march. Like, he spent the whole of Saturday trying to come up with a zinger, and then eventually woke up early on the Sunday unable to resist stealing a line from his teenage daughter. One of the great orators of our age, ladies and gentlemen.

19. He thinks he can tweet this stuff without people pointing and laughing at him.

Jonn Elledge edits the New Statesman's sister site CityMetric, and writes for the NS about subjects including politics, history and Daniel Hannan. He is on Twitter, almost continously, as @JonnElledge.