The profit motive won’t improve our schools

There is no evidence that commercial companies would improve results.

In a report published yesterday, former Cameron advisor James O’Shaughnessy identified an important problem. The conversion of thousands of schools into academies – which are free from local authority control – has left a vacuum with nobody to oversee school improvement at a local level. Michael Gove is finding that he cannot reliably monitor thousands of individual schools from his office in Whitehall. In the words of the report, this centralised system is "simply not viable" as a strategy for improving schools.

O’Shaughnessy’s first answer is for underperforming schools to be forced into academy chains. These are groups of schools that operate under an umbrella organisation which can monitor their performance and help them improve. There is some merit in this idea as many academy chains have proven to be successful at improving schools. Indeed it already happens to a large extent with failing schools – the report is just recommending an expansion of this approach to include schools that are mediocre, rather than plain bad.

O’Shaughnessy’s second answer is much more problematic. He argues that for-profit providers are best placed to take over the running of these schools and chains. According to him, only private companies – driven by the desire to make a profit – will have an incentive to turn around these schools. Without them the system will not be able to do the job.

There are good reasons why new providers can help our schools to improve – but they don’t have to be commercial companies. England already has a vibrant charitable independent sector and there is no shortage of organisations – like Harris and Ark – who are prepared to run our schools on a not-for-profit basis. Indeed academy chains in England are expanding at a far faster rate than the US.

Neither is there international evidence that commercial companies will improve results. As a recent IPPR report showed, profit-making companies have been brought in to run schools in Chile, Sweden and the US with little impact on standards.

Rather than turning to tired and unproven ideas around the power of the private sector, the government should adopt a different strategy for improving schools based on world class systems such as Canada and Finland. These countries can teach England three lessons on how to improve schools.

First, they rely on building the capacity of their teaching profession. In Finland, teachers are drawn from the top third of graduates, and those who work with the toughest children have masters degrees. In England, the government has taken the opposite approach – deregulating the sector and giving schools the freedom to recruit people who haven’t even qualified or trained as a teacher.

Second, these countries place schools in clusters where they collaborate with each other - sharing the best teachers, observing each other’s performance, spreading good practice and challenging each other to do improve. This sort of collaboration is hard to foster in the sort of market advocated by O’Shaughnessy - where companies have an incentive to compete for profit and market share rather than work together.  

Third, these countries all have structures in place to monitor the performance of schools and drive improvement at the local level. In Canada, school superintendents help to spot problems early and help tackle them before they escalate – they don’t leave it for distant bodies such as Ofsted or government ministers to do. O’Shaughnessy acknowledges the importance of this function in his report – and calls for a local schools commissioner to fill the role. But under his model this job would be put out to tender so that any organisation – public or private – would be responsible for assessing whether schools should be forced to change management. A far better model would be for school commissioners to be separate but accountable to local authorities, as IPPR had argued.

O’Shaughnessy's report has exposed a gap at the heart of the government’s school improvement agenda. The academies programme has created thousands of individual schools with little oversight or support to improve. Rather than putting his faith in commercial companies to provide the answer, Michael Gove should adopt a strategy that builds the capacity of the teaching profession, fosters collaboration between schools, and holds them to account for their performance through more democratic means.

Jonathan Clifton is a senior research fellow at IPPR. Follow him on Twitter: @jp_clifton

Michael Gove has said that for-profit schools "could" be introduced under a future Conservative government. Photograph: Getty Images.

Jonathan Clifton is a senior research fellow at IPPR.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones