Illustration by Jackson Rees.
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Will Self: Halfway across Westminster Bridge, I witness two men duelling – with selfie sticks

Will Self's "Madness of Crowds" column.

Earth hath not anything to show more fair;/Dull would he be of soul who could pass by/A sight so touching in its majesty:/A crowd of highly self-conscious beings behaving like a flock of sheep . . .”

Yes, yes! The year 2015 begins – as have previous years for readers of this column – with your fearless reporter standing on Westminster Bridge and contemplating the reckless conformity of our fellows. Recall: it was here, in the very omphalos of our noble nation, that I noted the lemming-like glee with which tourists chuck away their euros “playing” the shell game. It was also from this vantage that I contemplated the gaining of “peak photo”, that numinous – but, for all that, profoundly real – summit at which the amount of photographic imagery we produce exceeds our capacity to experience it meaningfully.

They’re still there, the peak photographers, striding up and down the bridge, striking attitudes by the parapet, with the mother of parliaments looming over their shoulders. They’re still holding up iPhones and iPads and all sorts of other digital-camera-enabled devices; and they’re still utterly secure in their delusion that this – and this alone – is the finest image ever captured of a man/woman/child with Big Ben in the background.

But what is this? Something new is to hand in the febrile world of instantaneous simulation. These Iberian proctologists and Swabian veterinary surgeons are armed with fresh kit, to wit: what look like those aluminium grabbers meant for chair- or bed-bound folk which never work quite as well as they should. And what are these Montenegrin web designers and Luxembourgeois dieticians doing with their grabbers? Why, they’re using them to take photographs of themselves, of course, because these are what we must, perforce, call “selfie sticks”.

I’m often asked if I find it odd being called Self – and although this has happened pretty much my entire life I’m still flummoxed. Where to begin? Is it really necessary to explain to anyone capable of cerebration that, having always had this appellation, I’d find it far more peculiar to be called Smith? (Apropos of which, people who recognise me in the street and feel they have to say hello frequently address me as “Will Smith”. Given the obvious disparities in looks and income between me and the actor, I can only assume that human beings must have a misfiring brain centre dedicated to notoriety.)

When the “selfie” appeared in the cultural firmament, it was a matter of weeks before Private Eye published a cartoon showing me holding an outstretched cameraphone while gurning into its lens. The caption read: “Will Selfie.” Fair play – although, in common with most of my age group (the exceptions being “world leaders” such as Obama, B; Cameron, D; and Thorning-Schmidt, H), I’d already done all the self-depiction I’d wanted to long before. Digital cameras with timers have been available for well over a decade and though the first time you pose for yourself may have a certain frisson the novelty soon palls. So, how to explain this latest ratcheting up of – to paraphrase the title of Schopenhauer’s most celebrated philosophic work – the world’s will to misrepresentation?

One way of looking at the selfie stick is that it’s simply a handy little gadget for those friends and families who all want to be in the shot – and why not? Another perspective is, in my case, to take it personally: why else would teeming hordes of Tran­sylvanian dental technicians go equipped with selfie sticks, if not to beat up on poor old Selfie?

From when I stepped on to the bridge by St Thomas’s Hospital until I debouched at Westminster Pier, I must have been smitten at least five times by Cantonese software engineers cack-handedly wielding the bloody things. As I gained the middle of the bridge, I came upon an actual duel being conducted between two tourists armed with selfie sticks; a ring of Viennese patisserie chefs were gathered, chanting: “Töten! Töten! Töten!” From them I learned the fracas had begun when one of the software engineers’ selfie sticks accidentally appeared in the other’s carefully framed shot. As I observed the two men deftly feinting and parrying, it occurred to me that although the selfie stick is, functionally speaking, a prop with which to hold up the great imagistic canopy of the web, it nonetheless has a physical actuality that belies its virtual role.

I have a dream – no, really, I do. I have a dream that all the selfie sticks that were given as Christmas presents this year will be recognised by their recipients as dual-use technology. I have a dream that instead of sticking their cameras on the end of these aluminium poles and wandering around crowded public spaces accidentally poking other people with them, they will adjourn to an open space; dividing into two groups, or “teams”, the quondam photographers will then bowl their smartphones at one another and bat them away with their selfie sticks. I dream of a brave new future in which computers of all sorts will be repurposed as sporting equipment . . . Yes, yes, I know it’s not cricket, or even iHockey, but you don’t need to be Will Smith in order to appreciate that arranging to have yourself constantly filmed represents the very zenith of narcissism. 

Next week: On Location

Will Self is an author and journalist. His books include Umbrella, Shark, The Book of Dave and The Butt. He writes the Madness of Crowds and Real Meals columns for the New Statesman.

This article first appeared in the 16 January 2015 issue of the New Statesman, The Jihadis Among Us

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Meet the hot, funny, carefree Cool Mums – the maternal version of the Cool Girl

As new film Bad Moms reveals, what the cool girl is to the diet-obsessed prom queen, the cool mum is to the PTA harpy.

I suppose we should all be thankful. Time was when “mum’s night off” came in the form of a KFC value bucket. Now, with the advent of films such as Bad Moms – “from the gratefully married writers of The Hangover” – it looks as though mums are finally getting permission to cut loose and party hard.

This revelation could not come a moment too soon. Fellow mums, you know all those stupid rules we’ve been following? The ones where we think “god, I must do this, or it will ruin my precious child’s life”? Turns out we can say “sod it” and get pissed instead. Jon Lucas and Scott Moore said so.

I saw the trailer for Bad Moms in the cinema with my sons, waiting for Ghostbusters to start. Much as I appreciate a female-led comedy, particularly one that suggests there is virtue in shirking one’s maternal responsibilities, I have to say there was something about it that instantly made me uneasy. It seems the media is still set on making the Mommy Wars happen, pitching what one male reviewer describes as “the condescending harpies that run the PTA” against the nice, sexy mummies who just want to have fun (while also happening to look like Mila Kunis). It’s a set up we’ve seen before and will no doubt see again, and while I’m happy some attention is being paid to the pressures modern mothers are under, I sense that another is being created: the pressure to be a cool mum.

When I say “cool mum” I’m thinking of a maternal version of the cool girl, so brilliantly described in Gillian Flynn’s Gone Girl:

“Being the Cool Girl means I am a hot, brilliant, funny woman who adores football, poker, dirty jokes, and burping, who plays video games, drinks cheap beer, loves threesomes and anal sex, and jams hot dogs and hamburgers into her mouth like she’s hosting the world’s biggest culinary gang bang while somehow maintaining a size 2, because Cool Girls are above all hot.”

The cool girl isn’t like all the others. She isn’t weighed down by the pressures of femininity. She isn’t bothered about the rules because she knows how stupid they are (or at least, how stupid men think they are). She does what she likes, or at least gives the impression of doing so. No one has to feel guilty around the cool girl. She puts all other women, those uptight little princesses, to shame.

What the cool girl is to the diet-obsessed prom queen, the cool mum is to the PTA harpy. The cool mum doesn’t bore everyone by banging on about organic food, sleeping habits or potty training. Neither hyper-controlling nor obsessively off-grid, she’s managed to combine reproducing with remaining a well-balanced person, with interests extending far beyond CBeebies and vaccination pros and cons. She laughs in the face of those anxious mummies ferrying their kids to and from a multitude of different clubs, in between making  cupcakes for the latest bake sale and sitting on the school board. The cool mum doesn’t give a damn about dirty clothes or additives. After all, isn’t the key to happy children a happy mum? Perfection is for narcissists.

It’s great spending time with the cool mum. She doesn’t make you feel guilty about all the unpaid drudgery about which other mothers complain. She’s not one to indulge in passive aggression, expecting gratitude for all those sacrifices that no one even asked her to make. She’s entertaining and funny. Instead of fretting about getting up in time to do the school run, she’ll stay up all night, drinking you under the table. Unlike the molly-coddled offspring of the helicopter mum or the stressed-out kids of the tiger mother, her children are perfectly content and well behaved, precisely because they’ve learned that the world doesn’t revolve around them. Mummy’s a person, too.

It’s amazing, isn’t it, just how well this works out. Just as the cool girl manages to meet all the standards for patriarchal fuckability without ever getting neurotic about diets, the cool mum raises healthy, happy children without ever appearing to be doing any actual motherwork. Because motherwork, like dieting, is dull. The only reason any woman would bother with either of them is out of some misplaced sense of having to compete with other women. But what women don’t realise – despite the best efforts of men such as the Bad Moms writers to educate us on this score – is that the kind of woman who openly obsesses over her children or her looks isn’t worth emulating. On the contrary, she’s a selfish bitch.

For what could be more selfish than revealing to the world that the performance of femininity doesn’t come for free? That our female bodies are not naturally hairless, odourless, fat-free playgrounds? That the love and devotion we give our children – the very care work that keeps them alive – is not something that just happens regardless of whether or not we’ve had to reimagine our entire selves to meet their needs? No one wants to know about the efforts women make to perform the roles which men have decided come naturally to us. It’s not that we’re not still expected to be perfect partners and mothers. It’s not as though someone else is on hand to pick up the slack if we go on strike. It’s just that we’re also required to pretend that our ideals of physical and maternal perfection are not imposed on us by our position in a social hierarchy. On the contrary, they’re meant to be things we’ve dreamed up amongst ourselves, wilfully, if only because each of us is a hyper-competitive, self-centred mean girl at heart.

Don’t get me wrong. It would be great if the biggest pressures mothers faced really did come from other mothers. Alas, this really isn’t true. Let’s look, for instance, at the situation in the US, where Bad Moms is set. I have to say, if I were living in a place where a woman could be locked up for drinking alcohol while pregnant, where she could be sentenced to decades behind bars for failing to prevent an abusive partner from harming her child, where she could be penalised in a custody case on account of being a working mother – if I were living there, I’d be more than a little paranoid about fucking up, too. It’s all very well to say “give yourself a break, it’s not as though the motherhood police are out to get you”. Actually, you might find that they are, especially if, unlike Kunis’s character in Bad Moms, you happen to be poor and/or a woman of colour.

Even when the stakes are not so high, there is another reason why mothers are stressed that has nothing to do with pressures of our own making. We are not in need of mindfulness, bubble baths nor even booze (although the latter would be gratefully received). We are stressed because we are raising children in a culture which strictly compartmentalises work, home and leisure. When one “infects” the other – when we miss work due to a child’s illness, or have to absent ourselves to express breastmilk at social gatherings, or end up bringing a toddler along to work events – this is seen as a failure on our part. We have taken on too much. Work is work and life is life, and the two should never meet.

No one ever says “the separation between these different spheres – indeed, the whole notion of work/life balance – is an arbitrary construct. It shouldn’t be down to mothers to maintain these boundaries on behalf of everyone else.” Throughout human history different cultures have combined work and childcare. Yet ours has decreed that when women do so they are foolishly trying to “have it all”, ignoring the fact that no one is offering mothers any other way of raising children while maintaining some degree of financial autonomy. These different spheres ought to be bleeding into one another.  If we are genuinely interested in destroying hierarchies by making boundaries more fluid, these are the kind of boundaries we should be looking at. The problem lies not with identities – good mother, bad mother, yummy mummy, MILF – but with the way in which we understand and carry out our day-to-day tasks.

But work is boring. Far easier to think that nice mothers are held back, not by actual exploitation, but by meanie alpha mummies making up arbitrary, pointless rules. And yes, I’d love to be a bad mummy, one who stands up and says no to all that. Wouldn’t we all? I’d be all for smashing the matriarchy, if that were the actual problem here, but it’s not.

It’s not that mummies aren’t allowing each other to get down and party. God knows, we need it. It’s just that it’s a lot less fun when you know the world will still be counting on you to clear up afterwards.  

Glosswitch is a feminist mother of three who works in publishing.