The adverts for Fosters on YouTube are just one example of this limited version of male identity.
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The real problem men face today is not the rise of women

Men worry about feminism, as if a culture of women's rights is about to stamp out male identity. But really, it's men who are their own worst enemies.

Apparently, I'm not a real man. The profile of masculinity that exists today, on television and the internet, doesn't fit me whatsoever. I don't drink. I don't watch football. Most egregiously of all, I believe women are my equals. Like millions of men, I'm alienated by the male gender stereotypes that continue to exist. Popular culture tells me that, as a man, I can either be a farting, tattooed sex pest or a defeated, helpless kidult, who needs his wife to cook and clean for him lest he burn down the house. Take a look at TrueLad.com, or the commercials for cleaning products. These are the types of men that pervade today's media. Our brains are ostensibly only interested in three things: sport, drinking and fucking. If we try to do anything else, we'll need a woman to help us.

Men worry about feminism, as if a culture of women's rights is about to stamp out male identity. But really, it's men who are their own worst enemies. In response to feminism, there's been a surge in ultra-male television and writing. TrueLad is one example, so is Man v. Food, those Fosters ads on YouTube and the hugely venomous Return of Kings. This kind of media is – ostensibly - designed to reclaim a lost kind of maleness. It tells young men that it's acceptable to adhere to their basest instincts, to eat, drink and laze around, and expect subservience from women. But rather than empower or reinvigorate the male gender, this lad culture is retarding it. An entire generation of men is learning, by osmosis, that tolerance, restraint and self-improvement are all virtues that are unmanly, and that ascribing to higher behaviour than “laddishness” is to rebel against their genetics. It's leaving men looking outmoded, childish, irrelevant. If masculine emotional attitudes had matured at all since the Stone Age, then much of that progress has now gone up in smoke thanks to the male media's puerile response to new feminism. It's as if men are throwing out their cars and going back to the bicycle. The version of maleness that lad culture seeks to reclaim is resoundingly at odds with today's world.

Reclaiming men's social position by reintroducing pre-war male attitudes is a mission that fails as soon as it starts. Firstly, of course, men have nothing to reclaim. The structure of societies in both the East and West are already tipped grossly in men's favour. And if ultra-male culture is a response to feminism then, unsurprisingly, it's missed what feminism is about: an end to inequality; the formation of new ideologies that don't favour or threaten one gender over another.

But secondly, it's absurd to believe that men, by returning to primitive and misogynistic behaviours, would deserve a higher position in society, or a position in society at all. If men truly are worried that their voices are becoming distant, then it's only with advanced learning, greater understanding and informed opinions that they can expect to be listened to more closely. A perspective on social issues won't be affirmed by acting childishly, or by complaining that men aren't allowed to whistle at women in the street any more. It'll be done, basically, by thinking and talking more like feminists.

I'm distressed that young men, people I know and have grown up with, today take pride in infantile behaviour. I'm distressed that it's considered unmale to engage with politics, or to express an emotion that can't be compartmentalised as either a “man-hug” or a “bromance”. The real problem males face today is not, of course, a rise of women – it's a shrinking of men. It's the presence of lad culture, driving us mad, like the lead in the Romans' water.

Brave and vital forces for social change are finally starting to occur. By stomping our feet, pretending these things aren't happening and retreating to poxy Boyz Only clubs, not only are we slowing long-needed progress, we're writing ourselves out of history.

Edward Smith is a writer based in Liverpool. Follow him on Twitter @mostsincerelyed.

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Westminster terror: Parliament hit by deadly attack

The Met Police is treating the events in Westminster as a "terrorist incident". 

A terrorist attack outside Parliament in Westminster has left four dead, plus the attacker, and injured at least 40 others. 

Police shot dead a man who attacked officers in front of the parliament building in London, after a grey 4x4 mowed down more than a dozen people on Westminster Bridge.

At least two people died on the bridge, and a number of others were seriously hurt, according to the BBC. The victims are understood to include a group of French teenagers. 

Journalists at the scene saw a police officer being stabbed outside Parliament, who was later confirmed to have died. His name was confirmed late on Wednesday night as Keith Palmer, 48.

The assailant was shot by other officers, and is also dead. The Met Police confirmed they are treating the events as a "terrorist incident". There was one assailant, whose identity is known to the police but has not yet been released. 

Theresa May gave a statement outside Number 10 after chairing a COBRA committee. "The terrorists chose to strike at the heart of our Capital City, where people of all nationalities, religions and cultures come together to celebrate the values of liberty, democracy and freedom of speech," she said.

London Mayor Sadiq Khan has tweeted his thanks for the "tremendous bravery" of the emergency services. 

Labour leader Jeremy Corbyn also released a short statement. He said: "Reports suggest the ongoing incident in Westminster this afternoon is extremely serious. Our thoughts are with the victims of this horrific attack, their families and friends. The police and security staff have taken swift action to ensure the safety of the public, MPs and staff, and we are grateful to them."

After the incident this afternoon, journalists shared footage of injured people in the street, and pictures of a car which crashed into the railings outside Big Ben. After the shots rang out, Parliament was placed under lockdown, with the main rooms including the Commons Chamber and the tearoom sealed off. The streets around Parliament were also cordoned off and Westminster Tube station was closed. 

Those caught up in the incident include visitors to Parliament, such as schoolchildren, who spent the afternoon trapped alongside politicians and political journalists. Hours after the incident, the security services began evacuating MPs and others trapped inside Parliament in small groups. 

The MP Richard Benyon tweeted: "We are locked in Chamber of House of Commons." Shadow education secretary Angela Rayner tweeted: "I'm inside Parliament and me and my staff are safe."

The MP Jo Stevens was one of the first to confirm reports that a police officer had been attacked. She tweeted: "We've just been told a police officer here has been stabbed & the assailant shot."

George Eaton, the New Statesman politics editor, was in the building. He has written about his experience here:

From the window of the parliamentary Press Gallery, I have just seen police shoot a man who charged at officers while carrying what appeared to be a knife. A large crowd was seen fleeing the man before he entered the parliamentary estate. After several officers evaded him he was swiftly shot by armed police. Ministers have been evacuated and journalists ordered to remain at their desks.   

According to The Telegraph, foreign minister Tobias Ellwood, a former soldier, tried to resucitate the police officer who later died. Meanwhile another MP, Mary Creagh, who was going into Westminster to vote, managed to persuade the Westminster tube staff to shut down the station and prevent tourists from wandering on to the scene of the attack. 

A helicopter, ambulances and paramedics soon crowded the scene. There were reports of many badly injured victims. However, one woman was pulled from the River Thames alive.

MPs trapped inside the building shared messages of sympathy for the victims on Westminster Bridge, and in defence of democracy. The Labour MP Jon Trickett has tweeted that "democracy will not be intimidated". MPs in the Chamber stood up to witness the removal of the mace, the symbol of Parliamentary democracy, which symbolises that Parliament is adjourned. 

Brendan Cox, the widower of the late, murdered MP Jo Cox, has tweeted: "Whoever has attacked our parliament for whatever motive will not succeed in dividing us. All of my thoughts with those injured."

Hillary Benn, the Labour MP, has released a video from inside Parliament conveying a message from MPs to the families of the victims.

Former Prime Minister David Cameron has also expressed his sympathy. 

While many MPs praised the security services, they also seemed stunned by the surreal scenes inside Parliament, where counter-terrorism police led evacuations. 

Those trapped inside Parliament included 40 children visiting on a school trip, and a group of boxers, according to the Press Association's Laura Harding. The teachers tried to distract the children by leading them in song and giving them lessons about Parliament. 

In Scotland, the debate over whether to have a second independence referendum initially continued, despite the news, amid bolstered security. After pressure from Labour leader Kezia Dugdale, the session was later suspended. First Minister Nicola Sturgeon tweeted that her "thoughts are with everyone in and around Westminster". The Welsh Assembly also suspended proceedings. 

A spokesman for New Scotland Yard, the police headquarters, said: "There is an ongoing investigation led by the counter-terrorism command and we would ask anybody who has images or film of the incident to pass it onto police. We know there are a number of casualties, including police officers, but at this stage we cannot confirm numbers or the nature of these injuries."

Three students from a high school from Concarneau, Britanny, were among the people hurt on the bridge, according to French local newspaper Le Telegramme (translated by my colleague Pauline). They were walking when the car hit them, and are understood to be in a critical condition. 

The French Prime Minister Bernard Cazeneuve has also tweeted his solidarity with the UK and the victims, saying: "Solidarity with our British friends, terribly hit, our full support to the French high schoolers who are hurt, to their families and schoolmates."

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.