Reviewed: A Prince Among the Stones by Prince Rupert Loewenstein

His satanic Majesty: the man who managed the Rolling Stones' money.

A Prince Among the Stones: That Business with the Rolling Stones and Other Adventures
Prince Rupert Loewenstein
Bloomsbury, 272pp, £20

One of the best things about being in the Rolling Stones was that you got to go out with posh girls. Marianne Faithfull had roots in the Habsburg dynasty. Anita Pallenberg was the daughter of an artist in Rome and spoke four languages. “The younger members of the aristocracy discovered a new career by dropping out,” writes Prince Rupert Loewenstein.

The 25-year-old Mick Jagger, concerned that the Stones still weren’t seeing a decent profit from their music in 1968, decided to get a member of the Establishment to manage his money. He chose a 35-year-old banker descended from Bavarian aristocrats, whose ancestors had been involved in repelling the Huns. Prince Rupert had never heard of the Rolling Stones: he devotes the epilogue of his book to exploring why, to this day, he doesn’t like their music. “It is comfort food . . . But it moves millions. Why?”

This is one of the funniest rock books I’ve read, fuelled, in the way only an aristocrat’s memoir could be, by a sense of cheery entitlement and the random pursuit of amusement for its own sake. “I found shopping for New York lawyers to be hilarious,” he recalls. Getting the band out of their contract with the slippery Alan Klein (whose clients included the Beatles) is likened to a game of chess.

Under Loewenstein’s care, the Stones became the most profitable rock act in the world. He was quite literally responsible for their “exile” (as in Exile on Main St): he got them out of the UK and into the Villa Nellcôte in the south of France, paying a negotiated income tax to the Alpes-Maritimes authorities. Everything you have come to associate with the “rock aristocracy” – the suits of armour, the Tatler society pages and compulsive gift-aiding – it all starts here.

The prince got into banking in the first place because his family had lost all its money. In one of the engrossing passages about his childhood, he describes his mother disposing of an emerald necklace out of the window; when he is 14, she sends him off to sell a Balthus painting for £40 and spends the money on lunch. Faced with any display of rock-star excess, he’d seen much worse at home.

Characters from the new and old worlds collide with farcical consequences. Loewenstein uses a lot of deadpan reported speech: one of the finest society ladies of New Orleans leaves a Stones concert after half an hour, saying, “They are five ugly and pointless young men and I loathe their music.”

Loewenstein may share her feelings on the band’s output but manifests a strong affection for the individuals. He is “Mick’s man” but remarks, “Keith is, in a way, the most intelligent mind . . . His aura to me was that of a generation of circus folk . . . entertainers but also with something of the pilgrim.” Of the relationship between the pair, he makes the kind of psychological observations rock journalists never quite understand: their rifts amount to “a form of divorce, enormously complicated by being between two men each fighting to prove his sexual dominance”. Relations generally worsen, he observes, when Mick and Keith are not playing enough music together. When they turn up drunk to a near-disastrous meeting with CBS, he notes that at least they’re “enjoying that old antiauthority, band of brothers spark again”.

Loewenstein’s greatest impact on the Stones can be seen in the 1970s and beyond, when he transformed their tours into highly profitable juggernauts. He cleaned up mercilessly on complimentary tickets, scalpers and corrupt promoters, audited the cost of their entourage to the last penny and developed a precise hierarchy backstage to cut down on freeloaders – it was “just like a court: rivals, whispering, grades of status granting access, with others being used to fetch and carry”. He copyrighted their tongue logo, licensed “Satisfaction” for a Snickers ad and “Start Me Up” to Microsoft Windows; and the Stones became the first band to have an entire tour sponsored by one company (General Electric). He claims that, if he met with resistance from them, he’d reply, “What do you care? You’re selling a business product.”

The prince parted ways with the band in 2008, when they rejected his plans for a “takeover” of the Rolling Stones by an unnamed organisation “on the fringes of the entertainment industry”. The proposed deal would have brought them a big pile of cash and allowed them, as Loewenstein puts it, “to come into harbour”: now 75, he was worried about their future – Keith had fallen off a palm tree, then a ladder, while Mick, his insurer advised him, “ought to be put on the Pavarotti pile” (ie, only covered for three performances at a time). After 40 years of saying “yes”, the Stones said “no” to Loewenstein’s proposal – perhaps simply because he was imagining the day when they’d have to stop.

The Rolling Stones in London in 1964. Photograph: Getty Images

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 04 February 2013 issue of the New Statesman, The Intervention Trap

Photo: Getty
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Oliver Stone on interviewing Vladimir Putin: "There are two sides to every story"

The director says his conversations with the Russian president, like all of his works, speak for themselves.

“You’re going to start with this blogging bullshit?” Oliver Stone raises his voice at a reporter, a look of fury on his face.

The director has been asked about the veracity of a video shown to him by the Russian president in his recent Showtime series, The Putin Interviews. The hapless Norwegian journalist who is asking the question notes that bloggers have taken exception to the footage’s true provenance.

What bloggers think of Stone's work, however, is clearly of no consequence to him. When another journalist asks if he’s afraid to be seen as Vladimir Putin’s "PR guy", though, he erupts. 

“Do you really think I’m going to go and spend two years of my life doing a tourist guide book? You really think I’m that kind of a filmmaker? Do you have no respect for my work?”

Stone is on fiery form at Starmus science and music festival in Trondheim, Norway. His series on Putin was filmed over two years. The final four hours of footage were cut from an original 19 of recorded interviews, which covered such diverse topics as “Russia in the 1990s and the 2000s, the American expansion of Nato, the American support of terrorism in Central Asia, Syria from his point of view, Ukraine, nuclear arms…”

Critics, however, have termed it a hagiography, and argued it offers Putin a deferential platform to share his view. Others have dismissed Stone as a propaganda poodle. 

Stone counters the criticism: “I researched it, I did the best I could, and I think it proves the old adage that there are two sides to every story.”

Whether because of naivety or professional courtesy, on the face of it, in the interview series the 70-year-old appears to buy into everything Putin tells him. "You catch more flies with honey than with vinegar," is all he'll say at the conference.

Later on, in the calm after the storm, we speak alone. “This was a special deal,” he tells me. “He was very congenial and articulate and willing to talk. He grabbed the moment.

“People need to keep something in mind. They said I was soft on him - that’s nonsense.

“You can’t have an interview where you’re asking hostile questions. He would have just tolerated it and said what he did, and then after that first interview he would have not have done a second or a third.

“I was interested in the long view. Nobody in the West has gone that far with him that I have seen.”

The long view is a speciality of Stone’s, as he reveals with his address at Starmus to a packed auditorium. As befits a science festival, he addresses the development of the atomic bomb and the modern digital arms race of cyber warfare.

In his view, “politics invariably gets a stranglehold on science and takes it in the wrong way”. He cites J Robert Oppenheimer, known as the father of the nuclear bomb, and computer analyst Edward Snowden’s life following his decision to turn whistleblower. 

Stone directed the film Snowden, a task which involved navigating numerous obstacles, including gaining access to the real Snowden, by then in Russia, himself. 

“Science gets slaughtered by politics,” he tells me.

In the shadow of the criticism on the Putin front, he admits that from an American perspective, for him to become involved with Snowden was, well… “beyond the pale". 

But despite – or perhaps because of – the Academy Award-winning director’s commitment to the truth, he’s not letting go of various facts as he sees them.

“There is no evidence as far as I’m concerned for the Russian hacking allegations,” he says, adding that this was an “assessment” from the US security services which turned into a “farce”.

He has read the detail for himself, he says – and he also appears on film looking like he believes Putin when the president says it’s nothing to do with him.

Back at home, the American domestic political situation has him as appalled as ever. He is critical, not only of Donald Trump, but the system the US president operates in. 

“It seems that the president does not have the power he thinks he has," he says. "You get elected, you think it’s a democracy, but there is this mechanism inside, this Deep State – intelligence agencies, military industrial, the generals, the Pentagon, CIA combined with other intel – which seems to have some kind of inner lock.”

Although Stone places characters at the heart of many of his films, he finds Trump hard to figure out.

“I don’t know what Trump’s mind is like, I think so few people do," he muses. "He says super-patriotic things suddenly like 'I love the CIA, I’m going to really support you, I love the military, I love generals, I love all that beautiful new equipment' – that he sold to Saudi Arabia.

“He also said, and it’s very disturbing, ‘the next war, we’re going to win’. As if you can win a war where you use cyber and nuclear and various weapons. He’s thinking this is a game like a child.

“The purpose of war is not to have one.”

Stone believes – as Trump initially seemed to profess – that Russia will be the chief ally in future for the United States: “They can be great partners in every walk of life, it’s crazy to have them as an enemy."

Nevertheless, he is not as slavish to the official Russian line as many have countenanced.

“I was able to shoot this documentary because of my reputation," he says. Some people say he pulled his punches, I counter.

“Gloves off, gloves on – the truth is, he sees things his way," Stone says. "I’m not there to change his mind, I’m there to show his mind.”

In his view, an observant watcher will learn about Putin just by watching him. "The camera doesn’t lie – the camera tells you things, body language, eyes – you can get a feel sometimes," he says. "I think if you watch all four hours you’ll see that we got an enormous amount of information."

Perhaps those who sit through those four hours will be satisfied that they know more about Putin – or about Stone himself. After all, if the camera doesn't lie, it doesn't lie for anyone.

As I leave the room, Stone raises his voice after me: “Don’t change my words.” He’s smiling broadly as he speaks.

Kirstie McCrum is a freelance journalist. Follow her @kirstiemccrum.

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