Instagram + GPS = Cities, Now

A new site shows the beauty of cities around the world. But it also reminds us of the redefinition of privacy

A new site, This is Now, takes photographs from Instagram which are tagged with GPS data, and uses them to show you what is happening in nine cities around the world right now. So Las Vegas is full of drunk people:

Sydney is full of delightful dinners in the evening sun:

And London, inevitably, is all Olympics, all the time:

Two points come to mind. Firstly, this is beautiful. Everyone knows that different cities have different characters, and that that character changes radically throughout the day, but it's hard to demonstrate that short of actually living somewhere. Being able to view the stream of photos posted to instagram really does make those personalities clear, and because its pictures rather than text, it does so in a format you can actually absorb and engage with, rather that being overwhelmed by the sheer quantity of data in front of you.

But secondly, how many of these people actually knew that we'd all be seeing their photos when they posted them? Not that there are - as yet - any particularly embarrasing pictures on the streams, at least none that I've seen. But there are people with very few followers who nonetheless ping up, and who can't have expected that people they would never meet will be looking at their holiday snaps from the Olympics. It's a stark reminder that unless something is explicitly private on the internet, it's public.

It doesn't matter if you have no followers on Instagram, if the URL of your blog is only shared with a few family members, or if your flickr account is only used for hosting images for forums: that stuff is public, and you should assume that people you don't know will see it. In fact, you should assume that people you do know, but don't want to see it, will see it. Privacy is not the default, but the exception. This is the way of the world, now.

In this case, at least, we've traded privacy for beauty. Was it worth it?

Some images from Sao Paulo

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.