Knocking press industry heads together

The latest on Leveson.

One man who hasn’t had much time to enjoy the Olympics is press inquiry chairman Lord Justice Leveson.

And as he reviews the stupendous amount of evidence that his wide-ranging inquiry has compiled, one question will weigh most heavily on his mind. Does he give the industry one last chance to set its own house in order by agreeing to the Pressbof plan for PCC2? Or does he set himself against the collective might of the press owners, ignore their painstakingly worked out  and go his own way.

My hunch is that, as is often the way with judges in civil cases, he will find a way to knock the heads together of the press industry and its detractors in order to come up with a compromise arrangement which all can sign up to.

Pressbof’s plan for PCC2 is mainly concerned with finding ways to lock publishers into membership of a new regulator by controlling press cards,
access to Press Association copy and major advertising. It nods its head to being a more independent body by giving public members the majority on the new complaints arm. But ultimately it would remain a body funded and governed by the industry.
While the owners have come a long way, it does not seem to have occurred to them to include any voices from outside their number in the reform process.

Consultation was confined chiefly to the publishers themselves and the top national editors. Not only did they not involve the ‘victims of the press’ in their deliberations, few editors from outside the top tier of the industry were involved and no effort at all was made to consult ordinary journalists at the coalface.

While PCC2 may have much to recommend it, I can’t see Lord Justice Leveson going with a plan which represents such a narrow group of opinions and interests.

There is a danger that a body dominated by owners and editors will fail to pick up on the problems which led to the hacking scandal.
A look at the list of names charged with in the great hacking ‘conspiracy’ – from former chief executive of News International Rebekah Brooks down – suggests that this was not a problem confined to a few rogue foot soldiers.

My hope is that the owners hold their noses and engage with the likes of the NUJ and the Chartered Institute of Journalists to come up with a new system which involves all parts of the industry.

This could simply involve including a ‘conscience clause’ in journalists’ contracts, some provision for and protection of whistleblowers  and ensuring there is a journalists’ representative on the new complaints body.

Pressbof also needs to come up with a way to ensure that the new regulator is genuinely independent of the owners to the extent that, if necessary, it can turn on them.

A regulator set up to protect press freedom should do more than just ensure that erring journalists are punished for their mistakes. It needs to ensure that honest journalists are protected from the pressures brought by unscrupulous owners.

Pressbof needs to carry out a genuine public consultation now and get cracking soon on PCC3 - otherwise it will only have itself to blame when a state-backed regulation system is imposed on us all.

This story first appeared in Press Gazette

Photograph: Getty Images

Dominic Ponsford is editor of Press Gazette

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.