Support 110 years of independent journalism.

18 April 2016

“All the Bengalis will only vote for you”: Zac Goldsmith’s ridiculous campaign song

Jette Ga! (He Will Win).

By Media Mole

Zac Goldsmith’s London mayoral campaign now has a music video. The song, produced by the Tory organisation Conservative Connect, is called Jette Ga! (He Will Win). And it seems to be in as many different languages as communities Goldsmith’s controversial race-based campaign has set out to offend…

The video – essentially a montage of photos of Goldsmith standing placidly beside people from different ethnic backgrounds – gives subtitles to the lyrics, which are sung in Hindi, Urdu, Punjabi, English, Chinese and Bangla.

Your mole enjoys the hyperbole…

“It’s the start of a new dawn/let’s all fill our hearts with happiness”

“Zac Goldsmith is everyone’s favourite leader/victory will be yours”

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

“He is worthy of appreciation/he is patient and he is brave”

“He fights for justice and he is honest”

“Let us all come together and sing/Zac Goldsmith will be a pride for all of us”

…the lies…

“All the Bengalis will only vote for you”

“Youth and elderly are singing your praise”

…the weird competitive element…

“May he gain more respect/May he receive more honour and dignity compared to others”

…and the suggestion that, ultimately, Goldsmith is a dim but acceptable intern:

“We would love Zac to work for us”

But the most notable lyric is one that should perhaps be read as an imperative levelled at Goldsmith’s campaign:

“Let all communities unite”

This is the one part your mole is able to translate: “Zac, mate, stop with the divide and rule.”

Content from our partners
What you need to know about private markets
Work isn't working: how to boost the nation's health and happiness
The dementia crisis: a call for action