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7 July 2015

Watch: new Tory MP Johnny Mercer lathers up half-naked in TV advert

"Stronger skin".

By Media Mole

It’s often said that politics is a dirty business, which may explain Johnny Mercer’s preparation ahead of his time in parliament.

The Tory MP for Plymouth Moor View, elected in May, shot a commercial for Dove shower gel shortly before he reached Westminster, which shows him lathering up in the shower.

He tells the Plymouth Herald:

They [the marketing agency for Dove] phoned us up because they wanted people who weren’t models or signed-up to an agency. When they asked me, I thought ‘Why not, it will be a laugh.’ It was really fun . . . Hopefully it will be forgotten about quickly.

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With great shower comes great responsibility.

(h/t Quirker)

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Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
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