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  1. The Staggers
12 April 2023

Spoiler alert: the Daily Mail does not do spoiler alerts

Succession fans found out a huge plot point via the newspaper’s front page.

By The Chatterer

Clearly nobody at the Daily Mail is familiar with the concept of a spoiler alert. The front page of Wednesday’s newspaper included a huge plotline from HBO’s media business drama Succession.

Spoiler alert: do not read on if you haven’t already seen episode three, season four, of Succession

At the top of the Mail’s front page is a picture of Logan Roy, Succession’s lead character, alongside the headline: “Farewell to the foul-mouthed tyrant whose life (and death) were so explosively dramatic you couldn’t make it up!” (Of course, being a television drama, somebody did make it up.) As if that headline weren’t clear enough, the Mail helpfully added: “Logan Roy, 1938-2023.” 

The Chatterer isn’t usually one for scouring through Twitter to find negative comments (that’s a bit Mail Online). But on this occasion… 

“I get that there are worse things to take issue with the Daily Mail over, but that front page Succession spoiler is horrendous,” tweeted one person. 

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Another: “More reason for me to hate the Daily Mail… they posted a spoiler to Succession on their front page just 24 hours after it aired.” 

And just one more: “Just when I thought I couldn’t think any less of the Daily Mail, it sticks a hoofing great spoiler for a top, popular TV show right on its front page today. Just the most miserable, negative, shallow excuse for a newspaper. Truly loathsome.”

Full disclosure: this Chatterer had not seen the latest episode before the DM spoiler.

[See also: The secrets of the Succession opening titles]

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Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
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