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20 August 2010

Trends in media consumption: online

Everyone uses the internet as a means to communicate, but different demographics prefer different to

By Nick Petrie

Internet take-up throughout older age groups is increasing rapidly. In the 55-64 bracket it is up 6 percentage points and for those aged 65-74 it is up 7.

Ofcom has also reported a 5 per cent increase (since 2007) in the number of users accessing the internet via a mobile phone, to 18 per cent. However, this rise does not necessarily reflect what many consider to be an explosion in the smartphone market.

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