Two days to go. Labour is urging people to get out and vote. For a couple of weeks now, Labour’s priority has been to remove any complacency about victory among its voters. The fear is that Tory failure is being taken for granted. If the results on Friday aren’t as comfortable as predicted, expect this narrative to be central to the post-match analysis.
The Conservatives, meanwhile, are talking up bizarre claims that Keir Starmer won’t work hard after he said he wanted to protect time with his kids on Friday evenings. I suppose this plays into the Tory line that Starmer is arrogantly taking the result for granted. But I don’t think it will land. As I pointed out when the Tories deployed the “sleepy Keir” jibe at the start of the campaign, people don’t like a try-hard. Wanting to spend time with his kids on a Friday evening makes Starmer seem more relatable, not less.
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