Support 100 years of independent journalism.

  1. Spotlight
  2. Elections
25 April 2010updated 27 Sep 2015 2:21am

New Tory posters want it both ways

"Let's love bomb the NHS while we bring back the birch."

By Jon Bernstein

After last week’s dramatic swerve to the right, this weekend’s Tory poster launch looks more like an attempt to straddle two audiences – the base and disaffected Labour voters.

 

So for the base we have:

  • “Let’s Restore Discipline In Schools”
  • “Let’s Have National Citizen Service For 16 Year-Olds”

Dog whistle, anyone? Meanwhile, the more care-sharing Tory party gives us:

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. A weekly newsletter helping you fit together the pieces of the global economic slowdown. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
  • “Let’s Scrap ID Cards”
  • “Let’s Fund New NHS Cancer Drugs”

Content from our partners
How to create a responsible form of “buy now, pay later”
“Unions are helping improve conditions for drivers like me”
Transport is the core of levelling up

Each features David Cameron, sleeves rolled up – the same picture and the same layout as last Tuesday’s effort.

Time to boot up Photoshop?

 

 

Follow the New Statesman team on Facebook.