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25 April 2010updated 27 Sep 2015 2:21am

New Tory posters want it both ways

"Let's love bomb the NHS while we bring back the birch."

By Jon Bernstein

After last week’s dramatic swerve to the right, this weekend’s Tory poster launch looks more like an attempt to straddle two audiences – the base and disaffected Labour voters.


So for the base we have:

  • “Let’s Restore Discipline In Schools”
  • “Let’s Have National Citizen Service For 16 Year-Olds”

Dog whistle, anyone? Meanwhile, the more care-sharing Tory party gives us:

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  • “Let’s Scrap ID Cards”
  • “Let’s Fund New NHS Cancer Drugs”

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Each features David Cameron, sleeves rolled up – the same picture and the same layout as last Tuesday’s effort.

Time to boot up Photoshop?



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