After last week’s dramatic swerve to the right, this weekend’s Tory poster launch looks more like an attempt to straddle two audiences – the base and disaffected Labour voters.
So for the base we have:
- “Let’s Restore Discipline In Schools”
- “Let’s Have National Citizen Service For 16 Year-Olds”
Dog whistle, anyone? Meanwhile, the more care-sharing Tory party gives us:
- “Let’s Scrap ID Cards”
- “Let’s Fund New NHS Cancer Drugs”
Each features David Cameron, sleeves rolled up – the same picture and the same layout as last Tuesday’s effort.
Time to boot up Photoshop?