New Tory posters want it both ways

After last week’s dramatic swerve to the right, this weekend’s Tory poster launch looks more like an attempt to straddle two audiences – the base and disaffected Labour voters.

So for the base we have:

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Dog whistle, anyone? Meanwhile, the more care-sharing Tory party gives us:

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Each features David Cameron, sleeves rolled up – the same picture and the same layout as last Tuesday’s effort.

Time to boot up Photoshop?

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