Judges praised “its professional quality, conversational style, and use of the publisher’s own journalists”.
The New Statesman’s podcast network, which also includes the global affairs show World Review, was also awarded Best Commercial Strategy – coming top in a competitive category that included entries from the Financial Times and DC Thomson Media.
The judges cited the network’s “impressive growth”, and “very clear commercial strategy”. Referring to the way podcasts have been integrated with New Statesman Media Group’s AI-powered campaign tool, Lead Monitor, they praised the publisher’s “use of machine learning to analyse user data and make successful data-informed decisions”.
The awards come after a record-breaking year of growth for New Statesman podcasts, which have doubled in listenership since the creation of an in-house audio-visual team in 2021.
The New Statesman’s executive producer of podcasts and video, Chris Stone, said: “the UK podcasting industry is maturing rapidly. These awards – and our growth this year – show the New Statesman is producing best-in-class content which delights our politically engaged audience, and that commercial partners can trust us to deliver results.”
Also shortlisted at the awards were the New Statesman Podcast’s special series Westminster Reimagined with Armando Iannucci, for Best Limited Series, and World Review, for Best News Podcast.