“Of all the trees we could have hit, we had to hit one that hits back,” says Harry of the Whomping Willow, which successfully whomps both him and Ron when they arrive at Hogwarts by car. The incident is representative of a natural world that often appears remarkably robust in JK Rowling’s original series. There is little sign of wizards being plagued by air pollution or acid rain. And while Dementors may lurk in the shadows, climate change does not.
Yet just as Rowling’s wands pay tribute to the trees they’re hewn from – with their hawthorn, holly and hornbeam woods as key to their construction as their pheonix feather or unicorn hair cores – so too would her books.
By the time The Deathly Hallows was published in 2007, all its UK texts, jackets and cases were printed on forest-friendly paper. The move by Rowling and Bloomsbury “sent a clear signal to the rest of the world”, says Greenpeace’s Jamie Woolley, and was “the catalyst” for other publishers to follow suit.
The Potter transformation was inspired by a Greenpeace campaign. In the same year that the fifth Harry Potter went to press, their “Paper Trail” report revealed that the UK book publishing industry was unwittingly sourcing paper from vulnerable ancient forests in Finland and Canada.
Change spiralled from there. In 2005, Bloomsbury printed the UK’s hardback version of The Half Blood Prince on 30% Forest Stewardship Council certified paper. By 2007, the US publisher Scholastic had pledged that the first 12 million copies of The Deathly Hallows would all be printed on paper that was at least partly recycled or sustainable.
Thanks to this shift, UK books labeled with the Forest Stewardship Council’s (FSC) logo are now becoming the rule rather than the exception. Over half of all British adults now recognize the mark, numerous UK publishers have upped their proportion of paper taken from FSC certified sources, and Penguin and Harper Collins have both pledged to reach 100 percent FSC sourced paper in the next three years.
But the challenge is also far from over. According to the FSC, many European and US publishers outsource their manufacturing to China, where imported timber from Indonesia is accompanied by one of the highest rates of deforestation in the world.
In the UK, just 13 percent of land is covered by trees and a recent report from the Environment, Food and Rural Affairs Select Committee criticised forest regulation as “not fit for purpose”.
So what can readers do to help? The FSC recommends looking out for its logo on any book you buy. And if that’s not enough to satisfy, the Harry Potter Alliance has created a guide to fighting climate change for fans.