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8 August 2013updated 04 Sep 2021 2:50pm

Sponsored post: The Cravat Comeback & The Return of The Dapper Gentleman

How a modern-day revival of the Day Cravat is emerging back onto the fashion scene.

By New Statesman

Until recently, the word ‘Cravat’ carried the label of antiquarianism and gentry, with notions of a 19th century period drama, or perhaps the stereotypical image of an aristocratic gentleman, past his prime, fashioned with a smoking jacket and a monocle.

Cravat Club, a UK based online store specialising in cravats, is attempting to bring it back into fashion with a trendier and fresher image for the style-oriented gentleman, while shaking off its outdated undertones.

Cravat Club’s image appeals to the newly established target market to gentlemen in their late-20s to 40s (though still popular with the older gentlemen too), and subsequently sees the demand growing as men become more fashion-conscious.