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22 May 2024

The Labour PR gold rush has begun

The banks, lobbyists and public relations firms are all lining up to cash in on a Keir Starmer premiership.

By Will Lloyd

“His values are like our rivers,” Tom Baldwin sagely explained to Nick Robinson and Amol Rajan recently on The Today Podcast, “which bend into the folds of a landscape.” The lads were discussing Sir Keir Starmer in terms that might have been improved. Generally, rivers tend to find the path of least resistance. And these days British rivers tend to stink with sewage.

Nobody, at least not consciously, was suggesting that Starmer is full of shit. You can excuse Baldwin for being a bit knackered. As the only decent biographer of Starmer, he has been doing the rounds as the explainer-in-chief of “Keir the man” to the UK media for several months. He does a good job, even when fielding unanswerable and somewhat inane questions such as, “Who is the real Keir Starmer?”

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