New Tory poster as Saatchi lays on the sarcasm

Gordon Brown is again the focus.

Here's the latest Conservative Party poster, the first from the newly returned M&C Saatchi. And, in effect, it is more of the same -- with added sarcasm. "I took millions from pensions. Vote for me," it reads. Yeah, right.

Since early disasters with an "airbrushed" David Cameron and the equally ridiculed "I've never voted Tory but . . ." campaign, Tory strategists have turned away from their man and towards their opponents -- in the hope that the negative "five more years of Gordon Brown" theme will hit home.

We await's response.

UPDATE: OK, so we don't have to wait for MyDavidCameron. The artwork below comes courtesy of Tom Freeman and RobinKRS, respectively. Nice work, both. Keep them coming.

UPDATE II: Even more spoof posters here.


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Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein. 

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The snowflake Daily Mail cries over free market capitalism taking our blue passports

UK, hun?

The poor old whining snowflakes at the Daily Mail have discovered that maybe it’s better to put the state above private companies after all.

They’ve run a ranty yet doleful lament on their front page about Britain’s “ruling class” (which they are definitely, definitely not part of, of course) showing its “hate” for “our country” by letting a Franco-Dutch firm make our post-Brexit blue passports:

“Today the Mail has a question for Britain’s ruling class: Why DO you hate our country, its history, culture and the people’s sense of identity?”

In a beautiful bit of irony, the £490m contract to make our grim new tickets to bigotry was awarded to Gemalto, a Franco-Dutch firm that beat the British-based De La Rue (lol) that also tried bidding for the contract.

The Mail’s complaint seems to be that the bloody Frogs shouldn’t be making our passports – the UK should be doing it instead. So, according to this logic, either the state should make them, or, to guarantee a private British firm winning the contract, the state should ignore free market forces?

Neither seem particularly in tune with the Mail’s usual preferences. Nor those of the Tory Brexiteers, for that matter.

Yes, this is part of European competition law – big public contracts like this have to be open to bids from across the EU. But right-wingers in this country don’t seem to mind when foreign companies run our railways (Greater Anglia, West Midlands and ScotRail franchises are majority-owned by the Dutch state company Abellio).

Looks like these over-sensitive social justice warriors want to have their cake and eat it. Political correctness gone mad.

I'm a mole, innit.