New Tory poster as Saatchi lays on the sarcasm

Gordon Brown is again the focus.

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Here's the latest Conservative Party poster, the first from the newly returned M&C Saatchi. And, in effect, it is more of the same -- with added sarcasm. "I took millions from pensions. Vote for me," it reads. Yeah, right.

Since early disasters with an "airbrushed" David Cameron and the equally ridiculed "I've never voted Tory but . . ." campaign, Tory strategists have turned away from their man and towards their opponents -- in the hope that the negative "five more years of Gordon Brown" theme will hit home.

We await MyDavidCameron.com's response.

UPDATE: OK, so we don't have to wait for MyDavidCameron. The artwork below comes courtesy of Tom Freeman and RobinKRS, respectively. Nice work, both. Keep them coming.

UPDATE II: Even more spoof posters here.

 

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Jon Bernstein, former deputy editor of New Statesman, is a digital strategist and editor. He tweets @Jon_Bernstein.