Folk memories of ancient battles are still a crucial element of Serbian national identity. Photograph: Paolo Pellegrin/Magnum
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The Belgrade train

A journey to the troubled heart of the Balkans.

At Cortanovci in November, the Belgrade train enters the wet woodland of the Danube shore. Egrets stand at ease by poplars. Warblers scatter as the train passes. This Serbian district of hills and orchards is known as the Fruška Gora, or “fruitful hills”. It is also a national park, though there’s nothing at Cortanovci to announce the fact. I’ve glimpsed the crossing-keeper only once in all the years I’ve taken the train: a woman in a stripy headscarf, she sat on a plastic chair in the sunlight among chickens and buckets, knitting.

The express trains no longer stop here, but if you follow the woodland track downhill from the platform you come across traces of an old beauty spot. A stream flows over stones that have been patched together like home-made cobbles. Old man’s beard loops between the trees. Near the water, signs of human activity appear: here a pile of firewood, there a hut made from branches and parts of an old car. Moss has climbed the car-door windows like a stain. On the bank, overgrown concrete plinths suggest the cafés that used to line the shore. Only one remains. Inside its cabin, a portable TV blinks from a high bracket. You can sit on the remains of a terrace and drink a brown sludge of coffee, probably made with river water.

The proprietor smokes at a polite distance. For once, in this talkative country, there’s nothing to say. The river holds his attention and yours. Sleek tenant of some of the most contested land in Europe, the Danube is not Serbian, any more than it is Austrian or Slovak or Romanian. Here it is a working waterway, navigable by immense barges loaded with shipping containers. They glide past, engines chuntering. Deliveries from downriver and even the Black Sea head for the industrial quarter of Novi Sad, inconceivable among the trees of this riverbank but no more than 20 kilometres upstream.

The Macedonian novelist and essayist Aleksandar – Sasha – Prokopiev and I found ourselves drinking coffee in the quiet of Cortanovacka Obala one evening in September 2001. We had escaped from a conference being held by the new, post-nationalist new Serbian Writers’ Association in a former local government holiday villa on the scarp above us. Elsewhere the western world convulsed and panicked. Here the late air was muggy under the trees, bright over the water. Clouds of midges caught the light. After a while, two young guys appeared, carrying an assortment of rods and tools. They had a couple of big fish each: carp, probably, or the bottom-feeding fleshy fish the people in these parts call cpaπ. Before we saw them we heard them, calling their dogs: Ide Goran, ide Zoran. The moment they noticed us they started hustling: beautiful fish, you can eat them here. They were dressed in the odds and ends the poor wear everywhere. One had an old shirt and trousers coloured with oil, the other was in a T-shirt and Chelsea strip tracksuit bottoms. They stared at us cheerfully, even as we declined in a fluster of excuses. Finally, Zivot, good health, they shouted like a kind of shrug, parting, and Zivoti, Sasha answered, bouncing a little in his seat and raising his cup.

I found myself wondering what they had done in the Yugoslav wars of the 1990s: they must have been in their twenties already by the time the conflict ended, and it’s the poor and uneducated everywhere who are first recruited to fight. Often, here, I’m grateful for the way people keep what they’ve seen unspoken; yet those secrets are frightening just because they exist. This is true even of the people I’m closest to. I couldn’t, for instance, mention my unease to Sasha. That evening his country (its official name, at Greek insistence, is now the Former Yugoslav Republic of Macedonia, or “Fyrom”) was still at war. It was something he couldn’t bear to speak about. As in its north-westerly neighbour Kosovo, a fault line had been reopened between the mainly Orthodox Christian, ethnic Slav population and the indigenous Muslim communities, known as Albanians, largely concentrated then, as today, in the region close to Kosovo and Albania. Even as I thought about this, the evening news on the café TV switched to pictures of his home town: the capital, Skopje, in its river basin ringed by mountains, among them the highlands around Tetovo, scene of one of the last offensives of the war. Sasha smiled and shook his head and looked away.

The fishermen were archetypes, doing what countrymen have done everywhere through the centuries. They could have been taken from the foreground of some 18th-century engraving. The Fruška Gora is a habitable idyll, the kind of landscape that humans have imagined in their search for paradise since before the Torah became the Bible. Eden, after all, was an orchard. But this evening its beauty was a kind of con. The overgrown waterfront made it clear that no one was holidaying in paradise. The tapping and knocking sounds of building in the orchards behind us was a sign not of prosperity, but unemployment. Local people were out of work not only due to the loss of tourist income, but because of Nato’s bombing of local industrial plants and the disappearance of a pan-Yugoslav market for Novi Sad’s manufactured goods. Men were fixing up their houses because there was nothing else to do – and because there were refugees to be accommodated.

For Serbs, the war had ended only two years earlier; their dictator Slobodan Milosevic had been gone for less than a year. The beautiful river we sat by, the water table that feeds the Fruška Gora’s orchards, had been polluted by the depleted uranium Nato used in its bombs. The fishermen’s catch, the fruit, even the water in our coffee could have been conta minated. Who knows? Perhaps it was here and now, on this peaceful evening by the Danube, that Sasha ingested, and I did not, the trace of contamination that would lodge in his thyroid and flower as tumours around his face and neck in the decade to come.

“It has been estimated that one-millionth of a gram accumulation in a person’s body would be fatal. There are no known methods of treatment for such a casualty” – this according to a memo written on 30 October 1943 by physicists working on the US nuclear project. Since Nato’s bombing campaign, leukaemia rates among newborn babies in the former Yugoslavia are said to have risen from one per 1,000 to between ten and 15 per 1,000. Recently Sasha told me, once again evading my eyes, about an epidemic of men with prostate and thyroid cancers in Skopje. Even his friend Mickey the mafioso, with whom we danced and drank at Sveti Naum one August Sunday, has gone into the clinic Sasha knows too well, and never come out.

Now the railway line breaks out of the woods and on to the rolling plain of the Banat, the breadbasket of the Balkans. The last of the Fruška Gora is a bald arable ridge sinking into the great level that most characterises Vojvodina, this ethnically mixed northern region of Serbia. It makes a fine contour, subtle and sensuous like the landscapes painted between the world wars by Sava Šumanovic, a Serb artist from nearby Šid, murdered in 1942. I keep a postcard of Šumanovic’s Autumn Viewon my desk, and its cream and gold remind me of the time we visited the little Austro-Hungarian border town, really more of a village. It was in Šid’s Art Klub, over another coffee, that Nenad Velickovic – novelist, youth worker and an ethnic Serb who remained to endure the siege of Sarajevo from 1992 to 1996 – lectured me on the presumption of the foreign NGOs that had flooded into his home town: the outsider never truly understands.

The first time I travelled across the Banat, just after the fall of Milosevic in October 2000, the whiteness stretching on all sides dazzled me. This was my first encounter with the openness of the south-east European plain. It’s Pannonia, the site of a huge lost inland sea, Raša, a translator for the UN peacekeeping forces, told me, lifting a hand from the steering wheel to gesture. Pannonia, he explained, stretches from Vienna to Belgrade and from Zagreb to the north-western corner of Romania, and though centred on the Hungarian steppes it encompasses Vojvodina, central Croatia, western Transylvania and corners of several other countries where they fall between the mountain ranges of the Alps, the Carpathians, the Adriatic Dinarides and the Balkan Mountains in the east.

Raša’s wool collar was stylishly turned up; an expensive scarf covered his chin. Yet despite his smart white four-wheel drive with its UNHCR number plates he was a typical Yugoslav mixture, with a Serb surname, a Muslim first name and, as I was discovering, a very Balkan fatalism. We were speeding north from Skopje to Novi Sad along the most inappropriate motorway I have ever travelled. Single-track in each direction, it had a single, shared central overtaking lane: the worst kind of temptation for drivers of a nation renowned for machismo, and which had recently lost a war. Everyone played chicken. Cars raced towards us, and we towards them, until disaster seemed inevitable – averted only by some sudden swerve.

Apparently unconcerned, Raša continued to explain the identity of this central Balkan region. If Vojvodina is a breadbasket, its handles are gripped by Hungary in the north, Romania in the east, the Serbian capital to the south – and Croatia to the west. That northwestern border between Serbia and Croatia around Vukovar suffered the worst of the conflict between those countries in 1991; yet Vojvodina, and the fertile plain of the Banat in particular, is historically anti-nationalist, a region proud of its ethnic diversity.

In 2002, there were still a quarter of a million Hungarians here and at least three million people from other minority groups: Slovaks, Croats, Montenegrins, Romanians and Roma, but also Bunjevci, Germans, Slovenes and Muslims. The regional capital, the liberal university town of Novi Sad, was known for its desire to distance itself from Milosevic; but later in the war the bombing of its bridges and factories hardened local anti-western feeling.

At the southern tip of the Banat, beyond Nova Pazova, the proximity of the capital announces itself with a strip development of new villas, built in red clay breeze blocks. But who would settle here, in one of these tall new houses, their small grassed yards unfit for the village fruit, flowers and chickens? Without shops, without the comfort of longterm neighbours, this is no village, but an echo of city life in the middle of nowhere.

In its own way it represents a more radical social reconfiguration than the tower blocks of the communist era; and it has become home to those who live nowhere. The builders and owners of these houses are the uprooted, the transplanted: the diasporans who come back each summer and dream of returning for good. A man leans his belly on a balcony rail to watch us pass. Between him and the railway line is dusty common land, full of weeds and criss-crossed with tracks. A goat pulls on a long tether. A ditch is clogged with rusting cars, fridges and bin bags of detritus.

The every-man-for-himself straggle of Nova Pazova is nothing like the planned, communist-era new town of Novi Beograd, where the train soon pulls up at a concrete platform of unmistakably 1970s design. New Belgrade’s bug-eyed concrete tower blocks are the symbols of this dormitory district, built across the river from the old capital. It’s densely populated, and a stop here takes time and is full of noise and emotion. The dreamlike sensation of a long journey is over. Families are reunited. The unfeasible baggage of returnees – huge suitcases, crates and sacks – is unloaded, a cue for shouts and laughter. Meanwhile a couple of youths with gelled hair and sharp jackets, up for a night in town, slip into the seats behind you. No one’s going to check their tickets now.

Finally the train begins to move. The platform slides away. You look down on to the Roma settlement that occupies the wasteland beneath the viaduct. This isn’t a couple of caravans and a van parked up in the English style. Instead, streets of shacks have been put together from the materials that shackbuilders everywhere have to hand: plywood, corrugated iron, cardboard, branches, tarpaulin and rags. To the western eye it looks like apartheid. Shouldn’t Roma people live clean, comfortable lives as they keep their culture and freedom of movement? But no state is going to look after them as well as it does its taxpaying voters. The shanty town signals impasse: the failure of utilitarian solutions to address minority needs.

There have been Roma in Serbia since at least the 14th century. They were here before the Turks, who named and rebuilt the great fortress that dominates the Belgrade city scarp. Kalemegdan stands above the confluence of the Danube and the Sava, the river the train must cross to arrive in the capital. Wide brick walls, fortified with turrets, loop around the edge of a rock and face most impressively east and north, towards us. Like the fortress at Petrovaradin, upstream in Novi Sad, Kalemegdan secured the river routes that helped the administration and prosperity of the Habsburg empire. Now its castle walls enclose lawns, trees and kiosks where you can buy cola and pumpkin seeds and sometimes, for your girl or a child, a keyring with a fluffy toy attached. Old men play chess on park benches, ringed by bystanders. And lovers, of whom Belgrade always has plenty, occupy the seats in the shadiest corners, or sit together on the broken walls. When the wind carries, you can hear the zoo animals yowling at the eastern end of the park.

At Belgrade, the Danube is enormous, easily incorporating the thickly wooded Great War Island that floats just below the citadel. But it is chiefly the Sava that Belgraders proper live on and with. Wider here at its final point than the Thames is at Westminster Bridge, or the Danube under the Chain Bridge in Budapest, the Sava is a Yugoslav river. Named for Saint Sava, the princely archbishop who founded the Serbian Orthodox Church and drafted the first Serbian constitution in 1219, it starts as a racing, turquoise stream in the Julian Alps of Slovenia. After passing through Ljubljana and then Zagreb, it serves as the border between Croatia and Bosnia for 200 kilometres until it reaches Sremska Mitrovica, the town whose prison was appropriated by the Serbian army during the wars of the 1990s.

In her third-floor apartment on a corner block near the Belgrade mouth of the Sava, Marianne, a literary translator who had married into the life of the city, once gave me a glimpse of the kind of bourgeois good life envisioned by the 1930s architect of her block. Her flat was all oak and glass, a circlet of rooms that opened into each other and, repeatedly, on to views of the street and river. Although the original fittings and the bigblocked parquet floors were looking a little tired, the flat continued to model the good life, its interlocking rooms suggesting the interlocking dialogue of family life.

Further west, though, the riverbank ceases to be residential and becomes utilitarian. Here, a train arriving from the south must shunt through a series of sidings below the city rock. Warehouses turn anonymous gable-ends to the tracks where workers amble. Sleepingcars are parked up seemingly at random; curtains flap at their open windows. Beyond lie the trade fair grounds, then suburbs that quickly turn away from the river, leaving its banks to birds and fishermen.

The Sava is also where the pleasure-barges anchor. Nightclubs, restaurants, brothels – in the years after communism they were powered by mafia money and turbo-folk. The aesthetic is bling and glitz; girls with straining corsets, huge eyelashes, fake tans, and enormous voices. Turbo-folk has great tunes (it is derived from folk material, after all), great emotion and a limited palette of topics: lament, passion, nationalist longing. It makes the folk-rock giants of the British 1970s look like mincing antiquarians. Turbofolk isn’t exactly dumbed down – the emotion it works up can be almost complex, at times genuinely sweet-and-sour – but it is amped up. It’s music for drunken parties, music to make the room sway and young women pump their right arm in the air, first finger extended, as they mark the sweet spots where, deliberately breaking her voice, the singer maxes out the emotion.

Turbo-folk is playing at every wedding party you stumble upon. It’s what binds the room together when everyone is already sodden with sentiment and slivovitz. It is grandiose and unsubtle, and a quarter-century ago you could have enjoyed or ironised the vulgar sentiment and thought no more about it. But in the wars of the 1990s the music became nationalist ammunition. The new aristocracy of the time were the mafia warlords and their turbo-folk molls.

Early 1995 brought the marriage of the most famous couple from that world, the mafia warlord Arkan (real name: Željko Ražnatovic) and the turbo-folk star Ceca. Arkan, who had graduated from organised crime and football hooliganism – he was the leader of Red Star Belgrade’s notorious followers, the Delije – wore a faux-military costume. Five years later he was dead, murdered in the lobby of Belgrade’s InterContinental Hotel. Two years after that, when I stayed in the less glittering Hotel Taš, there was still a “No Firearms” sign over the door of the breakfast room, which served nightly as a casino; but the morning eggs were irreproachable. The wars, and their turbo-folk soundtrack, had a tremendous kitsch momentum, although it’s disgusting to use this term in relation to the horrors inflicted on the civilian populations of former Yugoslavia. Still, both violence and music showed detached, postmodern Europe the potency of the lowest common denominator: what happens when thousands surrender their individual judgement to vulgarised emotion.

Balkan folk songs have form as a repository of warlike memory. Perhaps the bestknown of all is “The Field of Blackbirds”, which turns a story of defeat by the Ottoman imperial forces at Kosovo Polje in 1389 into a call to arms for Serbian nationalism. An oral peasant culture, such as still survives in the Balkan countryside, is a fertile context for the transmission of history and ideas through ballad and song. This is not so different from “When Adam Delved and Eve Span”, which we’ve inherited from our 14th-century Peasants’ Revolt, or the protest ballads sung by the wives of striking miners in the 1980s.

The difference, however, lies in the degree of surrender of better judgement, of individual responsibility, that turbo-folk evokes. “History is now and England,” T S Eliot wrote, though we don’t believe him. Turbofolk singers urge us to believe that history is now and Serbia, Bosnia, Kosovo. They position the listener inside the song, telling him that he is part of the story it narrates. They do this through both the words and the music, which doesn’t settle for being tuneful, or even good to dance to. Perhaps it’s easiest to think of it as something akin to soul music: a mix of the evocative national pull of folk music, the “belonging” repertory of regimental or Northern Irish marching bands and the meaningful tug of gospel. It’s music to make a lump rise in your throat against your better judgement.

Yet Belgrade also has a vibrant countertradition. Radio B92, still broadcasting today, confirmed its anti-nationalist stance during the war years not only through its news and commentary but by broadcasting western pop and rock music. In a way that got lost in the west in the 1970s, such music remains politicised here as the sound of idealism and rebellion. There is also a history of indigenous rock as critique. In the 1980s, Idoli, a Belgrade new-wave band with members from across Yugoslavia, issued songs of sardonic social commentary. In 1980 their “Retko te viðam sa devojkama” (“I rarely see you with girls”) was a pioneering gay statement in mainstream culture.

During the war years, B92 playlists moved from Prince and REM to Tricky and Super Furry Animals. Later, the radio station felt a responsibility to sanitise folk music because of the role turbo-folk had played in the war. It did so in part by issuing Srbija: Sounds Global compilations, featuring indisputably ethnographic artists.

The Belgrade train grinds across the steel railway bridge above pleasureboats still moored on either side of the Sava. Squint to the right along the northern bank and you can see a bare patch of ground, something like a building site, where the headquarters of Mirjana Markovic’s JUL party, the old communist left, was destroyed by a Nato bomb in 1999. At the time Markovic, who is still involved in Serbian politics today, was married to Slobodan Milosevic. Nato also bombed RTS, the city’s equivalent of Broadcasting House, as well as a large, army-run building out on the Pancevo road, which turned out to be not a military headquarters, but a hospital. For more than a dozen years, the ruins have been left exposed to the weather as a huge, open-air protest.

As the train arrives on the east bank of the Sava, the White City is grey with dust and petrol fumes, and dusk is settling over the scarp. Soon, it will be too dark to see the remarkable Jugendstil buildings downtown, the Austro-Hungarian villas of the embassy district, or of Knez Mihailova. On that wide pedestrian boulevard the Roma kids will be packing away their fiddles and money caps; suited men will be filling the tables of Snežana: Srpski restoran; and where the American Cultural Centre used to be before it was torched, girls in skintight jeans with tousled hair will scream with laughter down the cement arcade.

At the southern end of Knez Mihailova, where it meets the roaring traffic of the arterial Terazije, stands Hotel Moskva, the best in the city, its newly renovated green tiled roof and gilded art nouveau wall panels gleaming. The Moscow’s marble tearoom becomes a piano bar in the evenings, but the menu never changes. If you don’t want to drink you can still have a thimbleful of thick coffee and a not-quite-fully-thawed cream cake.

Below the hotel the city tips downwards, back to the Sava. Facing it is the Hotel Balkan, where in 1996 the Hungarian writer Péter Zilahy, then a young rebel taking part in the failed anti-Milosevic uprising, photographed government troops waiting under the hotel sign, symbol of the collapse of regional hospitality. Below the Balkan and the Moskva, Balkanska – Balkan Street – winds down to the railway station. You can probably see me there, toiling uphill.

Here’s the stop for the night bus to Skopje. Here’s the small leather-goods shop where I bought a most useful belt. The baklava shop. “Zlater” on the jewellers’ fascia board. The internet café. And ahead of me, huddled on its eccentric corner site, is the Hotel Prag, our usual place.  

Fiona Sampson is a poet. Her latest collection is “Coleshill” (Chatto & Windus, £10)

This article first appeared in the 27 May 2013 issue of the New Statesman, You were the future once

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

***

 

The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

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It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge